首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
admin
2010-12-04
55
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company startups and in the names of sports complexes. Brands are infiltrating (渗透) people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks (小亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing and that has real implications for citizenship," says author and activist Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas, Starbucks isn’t selling coffee; it’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefit (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
What does "that" (Line 1, Para. 3 ) refer to?
选项
A、Our intellectual lives and our public spaces.
B、Marketing.
C、Citizenship.
D、Healthy culture.
答案
B
解析
事实细节题。第三段首句指出,“我们的智力生活和公共空间正在被营销活动所占据”,然后使用了代词that指出“对于市民来说,受到了真正的影响”,这样就不难得出that指代前文提到的marketing,更确切地说,是指代前面的整个句子。因此B)“市场营销”为本题的正确答案。
转载请注明原文地址:https://kaotiyun.com/show/GZs7777K
0
大学英语六级
相关试题推荐
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedtheneedforchangeanddonesomethingaboutit.Inthenews
A、Takethejoboffer.B、Tryanotherjob.C、Bargainalittlebit.D、Concentrateonherstudies.A选项A、B、C表明对话很可能和接受聘用有关。D“专心学习”与此矛
A、Itisquiteunexpected,B、Shehasalreadygotthenews.C、Shehasconfidenceintheman.D、Itisnotexcitingtolearnabouti
A、ballet.B、Swimming.C、Nursing.D、TeachingB对话中明确谈到Cathy喜欢游泳,芭蕾是母亲让学的她并不喜欢,而C、D两项对话中未提及,故应选B。
A、Thereisnoactualsalestakeplace.B、Itisuptoparentstomonitortheirchildren.C、Childrenunderstandwhatanadvertisem
Ifwomenaremercilesslyexploitedyearafteryear,theyhaveonlythemselvestoblame.Becausetheytrembleatthethoughtofb
ADoseofRealityMajorRealityCheckWhenthepainrelieverVioxxwasWithdrawnfromthemarketlastfallaftertheannounc
A、Seeingafallingroundobject.B、Hearingabird-likesound.C、Observingabrightlight.D、Witnessingtheimpact.C信息明示题。男士说,目击
A、Thegraduatestudentscouldunderstandthelecture.B、Theundergraduatestudentscouldunderstandthelecture.C、Boththeunde
A、HeadmiresJean’sstraightforwardness.B、HethinksDr.Browndeservesthepraise.C、HebelievesJeanwasrudetoDr.Brown.D、
随机试题
完成反应式
单人心肺复苏时,成年人胸外心脏按压与人工呼吸的正确操作是
为实现“十一五”期问水污染物化学需氧量(COD)排放总量减排目标,国务院《节能减排综合性工作方案》明确要求加大()等行业的落后生产能力淘汰力度。
某机电安装公司具有压力容器、压力管道安装资格,通过招投标承接一高层建筑机电安装工程,工程内容包括给水排水系统、电气系统、通风空调系统和一座氨制冷站。项目部针对工程的实际情况编制了《施工组织设计》和《氨气泄露应急预案》。《施工组织设计》中,针对重80t、安装
报检下列进口货物时,不需要提供《进境动植物检疫许可证》的是()。
【英国病】2015年历史学统考真题
在明朝地方行政机构中,“三司”同为一省长官,其中掌管司法和监察的是
近年来,西方的金融危机和社会危机呈现出某种激化的趋势,资本主义国家一些有识之士重新到马克思主义中寻求答案,马克思的《资本论》等著作在一些西方发达国家出现热销的情况,关于马克思主义的研究和讨论也出现热潮。马克思主义之所以至今仍受到人们的普遍关注,充满生机和活
在项目中实施变更应以______为依据。A.项目干系人的要求B.项目管理团队的要求C.批准的变更请求D.公司制度
(2013年上半年)在某一时刻,项目CPI为1.05,这表示(39)。
最新回复
(
0
)