首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-10-25
53
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
A.它们变得更受欢迎。B.它们变得更为规范。C.它们被制作得更好。D.它们的可信度降低。此题为归纳推理题。该题是根据第二段提问的。第二段的大意是:为了避免麻烦许多公司等待政府出台合法的条款,于1992年联邦政府出台了绿色市场的条文,加利福尼亚对此也通过了严格的法律。所以答案应是B。
转载请注明原文地址:https://kaotiyun.com/show/GfHC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Aroundtheworldmoreandmorepeoplearetakingpartindangeroussportsandactivities.Ofcourse,therehavealwaysbeenpeop
Aroundtheworldmoreandmorepeoplearetakingpartindangeroussportsandactivities.Ofcourse,therehavealwaysbeenpeop
Therearesigns______restaurantsarebecomingmorepopularwithfamilies.
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.Moreandmorepeopleliveintownsandcitiesinst
Itisstrangethatsuchathing______inyourschool.
A.Learningaforeignlanguagegaveusinsightintoanotherculture,andourmindwasopenedtonewwaysofseeingthings.B.We
Althoughhehadlookedthroughallthereferencematerialonthesubject,hestillfoundithardtounderstandthispointandhe
ManycitiesinthesouthernpartoftheUnitedStateshavedifficulty______trafficflowingwhenitsnows.
我们应该充分利用每一个机会说英语。
随机试题
使用VC6打开考生文件夹下的工程test23_3,此工程包含一个源程序文件test23_3.cpp,其中定义了类X和它的友元类Y,但它们的定义并不完整。请按要求完成下列操作,将程序补充完整。(1)将类X的静态数据成员y初始化为1。请在注释“//**
关于儿科疾病特点的描述,正确的是
高渗性脱水,其体液变化的最终表现是
A.敛肺滋肾B.开窍醒神C.除热止汗D.收湿生肌E.劫痰平喘五味子的功效
[2008年,第103题]图7.2-17所示电路中,电容的初始能量为0,设开关S在t=0时刻闭合,此后电路将发生过渡过程,那么决定该过渡过程的时间常数()。
背景资料某城市跨线桥工程,上部结构为现浇预应力混凝土连续梁,其中主跨跨径为30m并跨越一条宽20m河道;桥梁基础采用直径1.5m的钻孔桩,承台尺寸为12.0m×7.0m×2.5m(长×宽×高),承台顶标高为+7.0m,承台边缘距驳岸最近距离为1.
连日来,青海、浙江、陕西、江苏等9个省区市抓获了500余名造谣者,其中包括400余名“全能神”邪教人员。光山县的校园惨案,警方表示犯罪分子也是受了“世界末日说”的_________;虽然公众对此将信将疑,但是“世界末日”似乎还是有人相信的,至少是不信装信。
某林区村民小李为盖房欲去山上砍伐几棵国有树木。村长对他说,未经许可砍伐国有林木属于乱砍滥伐,是违反国家森林法规定的,于是小李听从了村长的劝导,放弃了去砍树的念头。该事例说明法有()功能。
HowtoReducePresentationStress1.CausesofpresentationstressFearofbeing【T1】【T1】______DoubtofyourownabilityFocusin
技术分析法是对市场以外影响市场价格的因素进行研究来预测市场价格变动方向的方法。()
最新回复
(
0
)