2. 外语
  3. •Look at the statements below and the book reviews on the opposite page. •Which section (A, B, C or D) does each statement 1-7

•Look at the statements below and the book reviews on the opposite page. •Which section (A, B, C or D) does each statement 1-7

admin2010-01-22  38
问题 •Look at the statements below and the book reviews on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1-7, mark one letter (A, B, C or D).
•You will need to use some of these letters more than once
   A
Business Consulting
   This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
   B
   
Brands and Branding
   This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
   C
   
Emerging Markets
   Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
   D
   
Essential Director
   Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.   
The target readers of this book include managers, stakeholders as well as directors in different kinds of business.
选项
答案D
解析 D篇的最后一句介绍了本书的目标读者，说它不仅针对董事(directors)，也针对各种行业和机构的经理人和股东。英语中“the target readers of this book”和“this book is aimed at…”都是用来说明目标读者的表达法。
转载请注明原文地址:https://kaotiyun.com/show/GlsO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)