首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2012-10-30
48
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers’ needs happened in mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
To put it in a simpler way, the marketing concept is ______.
选项
A、a kind of persuasive salesmanship
B、an effort to turn goods into money
C、a customer-centered approach
D、a surest way to greater profit
答案
C
解析
细节题。本题其实是对marketing concept的简单定义或性质的考查。对其定义进行定位,根据第二段第三行中This eye-on-the-consumer approach is known as the marketing concept可知,marketing concept其实是一种以消费者为中心的方法,故答案为C。
转载请注明原文地址:https://kaotiyun.com/show/Gow7777K
0
大学英语四级
相关试题推荐
Mostpeopleareawarethatoutdoorairpollutioncandamagetheirhealth,butmanydonotknowthatindoorairpollutioncanals
Mostpeopleareawarethatoutdoorairpollutioncandamagetheirhealth,butmanydonotknowthatindoorairpollutioncanals
Mostpeopleareawarethatoutdoorairpollutioncandamagetheirhealth,butmanydonotknowthatindoorairpollutioncanals
ThereisprogresstowardapossibletreatmentforlungdiseasessuchasSARS(severeacuterespiratorysyndrome).Researchers
Surprisingly,nooneknowshowmanychildrenreceiveeducationinEnglishhospitals,stilllessthecontentorqualityofthate
He______(已下定决心)andnothingyoucansaywillmovehim.
Youngchildrencansoon______wordtheyheartheireldersuse.
Theconversationhad______overavarietyoftopics,fromsporttocurrentaffairs.
A、Thewomanenjoystravelingalot.B、Themanandthewomanarehusbandandwife.C、Thewoman’sexperienceduringherlasttrip
随机试题
违反道德的行为未必违反法律,违反法律的行为必然违反道德。()
BillClinton—oneofthe______AmericanpresidentsgaveaspeechlastweekinOxfordUniversity.
对消渴明确提出上、中、下分类的医家是
细胞癌基因产物的功能不包括
对癫痫病人进行健康指导以下错误的是()。
被告人刘东为某单位司机,男性,28岁。1998年3月27日,同张、赵二人开车送货、开车至市区以后,刘东仍以高速行驶,张提醒其到市区还是要小心点,刘东表示:我技术高超,没问题!当车行至一商场附近,由于刘东精力不集中,将前方一骑自行车的余某撞倒,刘东刹车不住
按照设计施工总承包合同条款的规定,对于大型工程为了检验承包人的设计、设备选型和运行情况等的技术指标是否满足合同的约定,通常在()工程稳定运行一段时间后,在专用条款约定的时间内进行竣工后试验。
某工程项目施工采用《水利水电工程标准施工招标文件》(2009年版),招标文件工期为15个月。承包方投标所报工期为13个月。合同总价确定为8000万元。合同约定:实际完成工程量超过估计工程量25%以上时允许调整单价;拖延工期每天赔偿金为合同总价的1‰,最高拖
李老师鼓励班里学生参加自己在校外私自开设的辅导班并收取一定费用,班里学生成绩有了一定提高,但却遭到了教育行政部门的处罚。针对本事件,正确的看法是()。
下列叙述正确的是()。
最新回复
(
0
)