首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
admin
2016-04-02
78
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [21]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://kaotiyun.com/show/GpL7777K
0
大学英语六级
相关试题推荐
Oftenheardpeoplecomplainabout,whynotmyface,whysobadweathertoday,whydoIliveinsuchapoorfamily,whyGodtold
Exceptionalchildrenaredifferentinsomesignificantwayfromothersofthesameage.Forthesechildrentodeveloptotheirf
HuaweihasmadeitsfirstequityinvestmentinaBritishtechnologycompanyastheChinesenetworkingandtelecommunicationsgro
It’sHardtoCleanBigDataA)KarimKeshayjee,aTorontophysiciananddigitalhealthconsultant,crunchesmountainsofdatafro
Nottoomanydecadesagoitseemed"obvious’1bothtothegeneralpublicandtosociologiststhatmodernsocietyhaschangedpeo
Forthispart,youareallowed30minutestowriteanessayentitledHowtoProtectPrivacyonInternet.Youshouldwriteatlea
TheAmericaneconomicsystemisorganizedaroundabasicallyprivateenterprise.It’s【B1】______economyinwhichconsumersdeterm
TheAmericaneconomicsystemisorganizedaroundabasicallyprivateenterprise.It’s【B1】______economyinwhichconsumersdeterm
A、Theyaretobeconquered.B、Theyaretobeprotected.C、Theyaresacredplaces.D、Theyarelikehumans.A对话中男士提到西方人对登山的看法,他们把珠
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
随机试题
根据罗伯特.卡茨的研究,管理者需要具备的技能不包括()。
Don’tworry.We’ll______allthedebtstoyouwithintwoyears.
以下关于储金球的说法中错误的是
甲、乙俩是夫妻,于2007年在A市结婚,2008年甲去美国留学,一去不返,下落不明。乙因难忍分离之苦,于2012年向人民法院提起离婚之诉。问:本案的管辖法院是()。
设随机变量X的密度函数为则X的分布函数为()。
某城市道路工程项目,施工图设计中要求基层采用石灰粉煤灰稳定砂砾,面层采用沥青混合料施工。在基层施工过程中的一些情况如下:(1)选用的粉煤灰中SiO2、Al2O3和Fe2O3的总含量为60%。(2)通过配合比试验确定相关的指标。(3)混合料拌成后的平均堆放时
【2014华夏银行】从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性()。
恪守新闻真实性,是新闻界共同的“铁律”,新闻的生命也在于此。任何细节的(),都是新闻工作的(),都是新闻工作者的()。填入划横线部分最恰当的一项是()。
设有关系R,S和T如下。关系T是由关系R和S经过()得到的。R
下列关于类成员的叙述中,正确的是()。
最新回复
(
0
)