首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o
admin
2015-01-31
38
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivalling the Football Cup final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witness a globalization of our sporting culture.
That annual bicycle race, the Tourde France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and America and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teas. So it dose them literally a world of good to see this unofficial word championship become just that.
This is undoubtedly an economic based revolution we are witnessing here, one made possibly by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which America football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events? The economics of the Supperbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a
terrible shock
, but no change from being a game of two 45-minute halves, to one of four 25-minute quarters really as a surprise, to learn that some people are now suggesting that soccer. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them playing at a higher and higher level. A number of excellent athletes will be in great demand. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
What did the author mean by saying "This is undoubtedly an economic based revolution we are witnessing here"(Para. 4)?
选项
A、The enormous economic benefit triggers the revolution.
B、The revolution will cost much.
C、The revolution may cause economic crisis.
D、The revolution may change the economic model.
答案
A
解析
推断题。该句本义为“毫无疑问,我们目睹的是一个以经济为基础的变革。”第三段讲到,真正有影响力的人赞成向全球化转变是因为全球化可以带来巨大的经济利益。综合这两段可知,是巨大的经济利益催生了体育全球化。
转载请注明原文地址:https://kaotiyun.com/show/NRh7777K
0
大学英语六级
相关试题推荐
A、Theyonlyhaveeffectonrealpatients.B、Theyaremoreorlesseffectiveformostpeople.C、Theyarethebestmethodseverfo
Thestudyofanimalsinparksandinthewildhasgivenadeeperknowledgeoftheirhabits:theresulthasbeenagreat【C1】_____
Thestudyofanimalsinparksandinthewildhasgivenadeeperknowledgeoftheirhabits:theresulthasbeenagreat【C1】_____
A、ShethinksmembersinGroupBarelazy.B、ShethinksGroupBisbetterthanGroupC.C、Shefeelsveryluckytoworkwithherg
Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehab
Anadvanceddegreeinbusinessstudiesisnowamustforanyambitiousandfocusedexecutivehopingtoclimbthecareerladderi
Iaskedsuccessfulpeoplewhatthesecretoftheirsuccesswas.I【B1】______anearlydiscussionwithavicepresidentofalarge
Iaskedsuccessfulpeoplewhatthesecretoftheirsuccesswas.I【B1】______anearlydiscussionwithavicepresidentofalarge
Amongthegovernment’smostinterestingreportsisonethatestimateswhatparentsspendontheirchildren.Notsurprisingly,th
随机试题
医学道德修养的方法包括()
四冲程式发动机,它包括进气、压缩、做功、排气四个活塞行程。发动机曲轴每转动_______,完成一个循环。
用万用表测量电阻时,测量前或改变欧姆挡位后都必须进行调零。()
关于公务员与所在国家机关之间争议的解决途径,下列选项中哪些做法不正确?
某县人民政府安全生产委员会组织安全生产监督管理部门、公安消防部门对辖区内的造纸行业进行综合执法检查。检查期间接到举报,继而发现某造纸厂存在违法存放、使用危险化学品的行为,检查组对该造纸厂予以处理。下列安全生产监督管理部门的做法中,属于执法不当的是(
(2007年考试真题)资产评估基本原则是进入股份有限公司的资产都必须进行评估。()
混合性筹资动机通常兼具支付性筹资动机和调整性筹资动机的特性。()
绝对剩余价值生产和相对剩余价值生产的共同点是()
Howeverimportantwemayregardschoollifetobe,thereisnodenyingthefactthatchildrenspendmoretimeathomethaninth
Onedayapoliceofficermanagedtogetsomefreshmushrooms.Hewassopleasedwithwhathehadboughtthatheofferedto【S1】__
最新回复
(
0
)