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  3. Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming

Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming

admin2019-11-20  76
问题    Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming threat. The search company makes virtually all of its money from ads placed on the World Wide Web. But what happens to the cash machine if web search eventually becomes outmoded? That worry isn’t far-fetched. More of the world’s computing time keeps shifting to smartphones, where apps supplant the web. And Internet-connected devices that may dominate the next era in tech—smartwatches, home-assistant devices like Amazon’s Echo, —are likely to be free of the web, and may even lack screens.
   But if Google is worried, it isn’t showing it. Google has shovelled vast financial resources into a new product, which is called the Google Assistant. Consider this common situation: Today, to book a trip, all you might have to do is say, "OK, Google, I need to go to Hong Kong next week. Take care of it." Based on your interactions with it over the years, Google would know your habits, your preferences and your budget. With access to so much data, and with the computational power to interpret all of it, the Assistant most likely could handle the entire task; if it couldn’t, it would simply ask you to fill in the gaps, the way a human assistant might.
   The search company might have the technical capacity to create the smartest assistant around, but it’ s not at all clear that it has the prowess to create the friendliest, most charming or most useful assistant. Google needs to nail its personality—a new skill for Google, and one that its past forays into social software don’t speak highly of.
   Then there is the mismatch between Google’s ambitions and Assistant’s current reality. Danny Sullivan, the editor of Search Engine Land,told that he hadn’t noticed the Assistant helping him in any major way."When I was trying to book a movie, it didn’t really narrow things down for me," he said. Of course, it’s still early. Sullivan has high hopes for the Assistant. "It would be premature to look at the technology today and get discouraged about its future, especially since Google sees this as a multiyear, perhaps even decade-long project", he said.
According to Paragraph 3, in the long run, Google Assistant needs to advance its______.
选项 A、intelligence
B、diversity
C、personality
D、effectiveness
答案C
解析 细节题。根据题干关键词定位到文章第三段。根据“擅长搜索的谷歌拥有创造出世上最智能的助理工具的能力，但它是否有本事打造出最友善、最迷人乃至最有用的助理，却完全是个未知数。谷歌需要做好的是它的个性……”可知，从长远来看，谷歌助理需提高自己的个性，而非智能性，故C项“个性”符合题意。B项“多样性”和D项“有效性”在文中并未提及，故本题选C。
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