首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
admin
2011-01-07
72
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
According to Dr. Curtis, habits like hand washing with soap______.
选项
A、should be further cultivated
B、should be changed gradually
C、are deeply rooted in history
D、arc basically private concern
答案
A
解析
细节题。(Para.2)“There are fundamental public health problems,like dirty hands instead of a soap habit..that remain killers only because we can’t figure out how to change people’s habit,”…“We wanted to learn from private industry how to create new behaviors that happen automatically.”从第二段中我们可以看出Dr.Curtis认为如何让更多 民众养成诸如肥皂洗手等习惯事关公共卫生,有必要作进一步探究。D项认为洗手只是个人问题,与文章的意思不符。
转载请注明原文地址:https://kaotiyun.com/show/W3e4777K
0
考研英语二
相关试题推荐
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors-habits-amongconsumers.Thesehabits
IthasbeenawretchedfewweeksforAmerica’scelebritybosses.AIG’sMauriceGreenberghasbeendramaticallyoustedfromthef
Conveniencefoodhelpscompaniesbycreatinggrowth;butwhatisitseffectonpeople?Forpeoplewhothinkcookingwasthefoun
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
"Universalhistory,thehistoryofwhatmanhasaccomplishedinthisworld,isatbottomtheHistoryoftheGreatMenwhohavew
随机试题
A.位于关节隆突部及受压部位的皮下结节B.双下肢皮肤环形红斑C.近端指间关节背面内外侧骨样肿大结节D.双下肢的皮下结节、压痛(+),伴色素沉着E.双下肢皮肤的点、片状瘀斑,压之不褪色Bouchard结节是
下列与病人用药依从性无关的是
合同实施过程中,凡不属于承包方责任导致项目拖延和成本增加事件发生后的()d内,必须以正式函件通知监理工程师。
【背景资料】某施工单位H承接了某市二级公路施工,K20+300处有一座主跨为5×30m预应力混凝土简支空心板梁桥,中间桥墩均为水中墩,上部结构采用预制吊装,梁体采用后张法施工,制梁场设在一侧桥头挖方路基上。施工过程中,发生如下事件:
—It’sgettingdark.Mysonhasn’treturnedhome.—______Hehasbeenagrown-up.
A、 B、 C、 D、 B本题属于九宫格类图形推理。图中每一行三个图形中,任何一个符号的数量之和都是成对出现的,因此,观察第三行,只有B才能使第三行三个图形中的任何一个符号成对出现。
下列关于财政政策的表述中,不正确的是()。
下图是一个软件项目的活动图,其中顶点表示项目里程碑,连接顶点的边表示包含的活动,则完成该项目的最少时间为_____________(34)天。活动BD最多可以晚开始______________(35)天而不会影响整个项目的进度。(34)
WhatkindofoverviewdoesthebookintendtogiveaboutAmericansociety?
I’vetoldyouthatI’mgoingtobuytheshirt,____________(无论它价值多少钱).
最新回复
(
0
)