首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
admin
2010-01-22
74
问题
•Read the article below about public image.
•Choose the best word to fill each gap, from A, B, C or D.
•For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
•There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are.
A firm’s public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.
A firm’s public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.
(31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、at considerable extent
B、to considerable extent
C、to considerate extent
D、at considerate extent
答案
B
解析
considerable是‘相当的’意思,而considerate是‘考虑周到的’意思;在英语中表示‘在……程度上’的固定短语是to... extent,to不能用at代替,例如:to some extent在一定程度上,to a certain extent在某种程度上。to a considerable ex tent也可以说:to a great extent在很大程度上。
转载请注明原文地址:https://kaotiyun.com/show/GpsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
•Readthistexttakenfromanarticleabouthowtheaccountantsinfluencethedecisions.•Choosethebestsentencetofilleach
Readthetextbelowaboutbusinessonline.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.T
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•Readthistextaboutstressfreehome-office.•Choosethebestsentencefromthesentencesthatfollowtofilleachofthegaps
•Lookatthestatementsbelowandatthesummariesoffivebusinessbooksontheoppositepageaboutrecruitment.•Whichboo
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
随机试题
冠心病患者想接受冠脉搭桥(旁路移植)治疗,但又担心术中出现意外,这属于
简单算数平均数是加权算数平均数的—个特例,是权数相等条件下的加权算数坪均数。( )
超额配售选择权是指发行人授予主承销商的一项选择权,获此授权的主承销商按统一发行价格超额发售不超过包销数额( )的股份。
金融债券存续期间,发行人应于每年6月30日前向投资者披露年度报告。()
甲公司和丙公司为不同集团的两家公司。2009年1月10日,甲公司以无形资产作为合并对价取得了丙公司持有的乙公司60%的股权。甲公司无形资产账面价值为5100万元(摊销额与减值额均为0),公允价值为6000万元。甲公司和乙公司均按净利润的10%提取法定盈
实施物业承接查验,依据的主要文件包括()
教师组织学生围绕“以儿童、少年的故事为题材的作品”主题进行探究活动,并列举了相关主题的作品供学生参考阅读。下列作品不适合的是()。
在思想品德教育过程中,如果只一味批评学生,认为其无药可救,这违背了()的原则。
阅读以下文字,完成下列题。教育的目的是什么?教育的目的就是帮助人获得生存与生活的本领。不管一个人将来从事什么工作.都必须能继续自己的生活,解决日常生活中的问题。但我们的教育一直有一种忽视和轻视日常生活的倾向,在教育中一直将知识的学习与日常生活相脱
公民:是指具有一国国籍的自然人。自然人是相对于法人而言的,是指基于出生而有生命的人,包括中国人、外国人、无国籍的人。根据上述定义,下列属于中国公民的是()
最新回复
(
0
)