首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
admin
2013-10-28
25
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反,答案常在两者间选。
转载请注明原文地址:https://kaotiyun.com/show/Gv27777K
0
大学英语六级
相关试题推荐
A、Becausehecanprotectpeople’sideals.B、Becausehecanstraightenoutanytrouble.C、Becauseheisbraveandsmart.D、Becaus
A、Gettingrichquickly.B、Distinguishingoneself.C、Respectingindividualrights.D、Doingcredittoone’scommunity.B录音结尾提到,大部分
A、It’squitedifferentwhenpronouncedinFrenchandEnglish.B、TowritewithoutusingitisdifficultbothinEnglishandinFr
A、Becauseofthestressfactors.B、Becauseoftheleisureactivities.C、BecauseoftheTVwatching.D、BecauseofthegeneralAme
A、Theson.B、Thefather.C、Themother.D、AuntLouise.C女士先说儿子“neverputonanyweight”,接着对儿子说“Yourfather’sgotthesameluck.”其
A、Playinggamesinthebranches.B、Stayinginthetreehouse.C、Playingwithtoysupthere.D、Thinkingwhileeatingapples.D短文提
MultilingualismontheInternetInrecentyears,Americanculturehasincreaseditsworldwideinfluencethroughinternationa
A、Becausetherearemanydevelopingnations.B、Becausepeopleusetoomanyman-madematerials.C、Becausewehavemoreandmorei
A、Theweathermakesherfeelterrible.B、Sheisnotfeelinggoodtoo.C、It’sthelunchthatmakesthemansick.D、Shedisagrees
随机试题
火场中防止烟气危害最简单的方法是()。
茶文化结构中的精神文化是茶文化的核心部分。
当社会需求不足时,政府应采取的措施有
《天净沙.秋思》中,概括全篇主题思想的是()
A.完全再生B.瘢痕修复C.两者均有D.两者均无二期愈合
下列有关破伤风病人临床表现的描述中,错误的是
《中华人民共和国民法典》的制定起草工作属于以下哪种规范性法律文件系统化的方式?
在法律上,学校与学生的关系是属于()
对任意的x,y有将f(x,y)变换成g(u,v),试求满足﹦u2﹢v2的常数a,b。
COSTANDBENEFITSOFSOCIALLIFE(1)Manythinkthatthereasonwhysomanyanimalslivewithothersoftheirspeciesistha
最新回复
(
0
)