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A、To provide a better shopping experience. B、To have consumers ignore the high price. C、To clear out warehouses for new goods. D
A、To provide a better shopping experience. B、To have consumers ignore the high price. C、To clear out warehouses for new goods. D
admin
2018-04-10
43
问题
M: Got it. You know, it’s really a number’s game. Because a lot of times when you’re looking at these different deals, it’s like: (10-1) save 30%, save 50%. But are you really saving that much money when you’re looking at your purchase?
W: That’s what their purpose is for. You’ll see a lot of times in the advertising that they’ll type out the savings, and the interest is in the fine print. Almost you’ll see what the new price is on something and when they do that. (6) It’s basically a visible trick. Whatever you see, first, you’re more likely to become attached to the deal. And the price in comparison is not going to look such a big deal. I mean if you’re saving $ 500, it does not really matter if the TV is still $ 1,500. The advertising works in such a tricky way that you might think you’re getting that much a better price, because the savings are significant.
M: Right. Sometimes the purchase really isn’t that large of a purchase, so you know, 30% is not that big of a deal. But when you see 30%, you think: wow, I’m getting a really good deal here. It’s funny how the numbers are working there, and they know that.
W: They do, and they want us just to splash out at this time of a year. (7) So really you should make sure you’re looking for the items that are between your price range and then start to see if there’re sales that are might abroad, something even better and a little bit cheaper for you.
M: Yeah, I got it. (10-2) And shop now, save later. Is that a trick?
W: Well. You see a lot of these, especially with closing stores at this time of a year and this is a way that consumers try to think they are going to game the system, because they are going to buy something a little bit today and get today’s sale, (10-3) and they are going to get coupons to come back in two weeks and buy a little bit more than even with better prices. (8) So for this one, you know somebody’s sales are right there now, just try to focus on what deals they are currently and they are not trying to play games.
M: So I think the key words here are just "stay focused". You know you have a list, you have your budget. Try not to be fond of them if you don’t have to.
W; Exactly. (9) Make that list and check it twice. And just make sure you are not deviating from it, or if you feel imposed to do so and you really look at it, make sure that’s as smart as it looks.
M: Well, that’s what we are going to set out to do.
W: Yeah.
M: Thanks Kelly for helping us adults out in knowing what shopping is really for.
W: It’s my pleasure.
This is the end of Part Two of the interview. Questions 6 to 10 are based on what you have just heard.
6. Why do stores emphasize the savings in the deals?
7. According to the interview, how can you avoid the number trick?
8. Which of the following statements is INCORRECT according to the interview?
9. According to the interview, what should we do when shopping?
10. Which of the following is NOT mentioned as a sales trick in the interview?
选项
A、To provide a better shopping experience.
B、To have consumers ignore the high price.
C、To clear out warehouses for new goods.
D、To get rid of outdated products.
答案
B
解析
在被问及商家搞活动是否真的省钱时,Kelly Grant指出,那基本上是一个视觉伎俩。根据句(6)可知,首先,无论你看什么商品,你都更有可能参与交易。并且,通过比较,价格就不会显得那么高了。如果(通过折扣)你可以节省500美元,那么即使电视的价格高达1 500美元,你也会觉得无关紧要。因此,商家强调折扣的原因在于让消费者忽略商品的高价格,答案为[B]。
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