首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million chi
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million chi
admin
2013-05-19
73
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、are using it at an earlier and earlier age
B、are overtaking the adult market due to their spending power
C、are growing at an incredible rate
D、have created a growing advertising market
答案
D
解析
事实细节题。第一段直接指出:“儿童网站的广告对商家是迅速发展的市场。”
转载请注明原文地址:https://kaotiyun.com/show/HLg7777K
0
大学英语四级
相关试题推荐
Peoplefromdifferentculturessometimesdothingsthatmakeeachotheruncomfortable,sometimeswithoutrealizingit.MostAmer
A、Differencesandsimilaritiesbetweentwocultures.B、Americanculture.C、Japaneseculture.D、Theintegrationoftwocultures.
TheordinaryfamilyincolonialNorthAmericawasprimarilyconcernedwithsimplephysicalsurvivalandbeyondthat,itsownec
Mosthistorianssaythatthebeginningofthemodemcivilrights【B1】______intheUnitedStateswasDecember1,1955.Thatwast
Moresurprising,perhaps,thanthecurrentdifficultiesoftraditionalmarriageisthefactthatmarriageitselfisaliveandth
A、Hereceivedashirtbutitwasthewrongsize.B、Hedidn’treceivethewatchhewantedforChristmas.C、Hereceivedawatcht
TherearemorethanfortyuniversitiesinBritain—nearlytwiceasmanyasin1960s.Duringthe1960seight【B1】newoneswerefoun
TheLibraryofCongressisAmerica’snationallibrary.Ithas【B1】______ofbooksandotherobjects.Ithasnewspapers,【B2】______p
Familyties,friendshipsandinvolvementinsocialactivitiescanofferapsychologicalbufferagainststress,anxietyanddepre
Peoplearealwayscomingupwithnewrulesforrunningasuccessfulbusiness.Butthetruthisthatsomeofthemostusefulrule
随机试题
某医院有开放病床1000张,按照卫计委《综合医院组织编制原则试行草案》的最高要求标准。卫生技术人员的最多编制数大约是
本病例的证机为本病例选上方后宜加哪组药物效果更好
下列关于处方管理的一般规定,说法正确的是
在“金标准”确诊的非病人中用新诊断方法检测出的阳性人数所占比例就是特异度。()
简述跨越式跳高的动作要领。
“今之教者,呻其占毕,多其讯言,及其数进而不顾其安。使人不由其诚,教人不尽其材。”这句话体现的教学原则是()
低年级学生擅自离开座位时,教师忽略了他们,转而表扬那些保持不动的学生,离座率会下降。这是因为离座的学生受到了()
基层工作很艰苦,你为什么报考乡镇基层事业单位?
若某结点是其双亲的左子女,则把该结点的右子女,右子女的右子女,等等,都与该结点的双亲用线连起来,最后去掉所有的双亲到右子女的连线。这种方法是
Inthefirstparagraph,theauthorquotesStraussmann’swordsinordertomakeclear______.TheGTE’sexampleshowsthat_____
最新回复
(
0
)