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  3. Pour Your Heart Into It is more than a clever title for the best-selling book Howard Schultz wrote a couple of years ago, chroni

Pour Your Heart Into It is more than a clever title for the best-selling book Howard Schultz wrote a couple of years ago, chroni

admin2021-06-15  25
问题    Pour Your Heart Into It is more than a clever title for the best-selling book Howard Schultz wrote a couple of years ago, chronicling the rise of Starbucks. It is also a phrase that explains his operating philosophy.
   Schultz grew up in Brooklyn, where he watched his father hold down a series of unsatisfying jobs, such as working for a diaper company and driving a cab. When Schultz was seven, his father broke his leg at work. Since his job did not provide either health insurance or workers’ compensation, the family’s subsequent financial struggle left an irreversible impression on Schultz.
   【T1】"I watched my dad’s self-esteem fracture and I watched his self-respect deteriorate," Schultz recalls. "I believe his reaction had a lot to do with how he was treated in the workplace as a blue-collar laborer. "
   Schultz remembered how his father felt, as he built Starbucks.
   He took a circuitous route to creating the company that is named after the coffee-guzzling first mate in Moby Dick. 【T2】After graduating from Northern Michigan University, Schultz spent three years on sales with Xerox, before moving on to a houseware company that sold coffee grinders to companies such as Starbucks, which has four stores back then, and sold coffee by the pound not the cup. Schultz eventually joined Starbucks, serving as its director of retail operations.
   After viewing Italy’s wildly popular coffee bars the relatively small country has more than 150,000 of them—Schultz tried to persuade his bosses to open a series of coffee bars in Seattle. 【T3】When he could not, he left in 1986 to open his own stores, which were successfully enough for him to buy out the Starbucks Coffee Company a year later, with the help of local investors. Schultz continued to open stores using the Starbucks name.
   In growing Starbucks nationally, Schultz paid what some people might call an inordinate amount of attention to the people side of the business. 【T4】That was the smartest thing he could do, he argued in his book. "If people relate to the company that they work for, they will form an emotional tie to it, and buy into its dreams; they will pour their hearts into making it better. "
   To make sure that happens, Schultz gives everyone—including part-timers—benefits and stock options through a company plan called "Bean Stock" .
   【T5】You do not have to spend more than five minutes either reading Howard Schultz’s book, or visiting with him, to realize that values drive Starbucks. He says it is not hard to understand why.
【T5】
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答案你只需花费5分钟的时间阅读舒尔茨的书或者与他闲聊，就能知道驱动星巴克的价值观。他说理解其缘由并非难事。
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