首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2013-04-06
82
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who drought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
The word "burnout" (Line 3, Para. 5) here refers to the state of______.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://kaotiyun.com/show/HUr7777K
0
大学英语四级
相关试题推荐
WhenIwas15,Igotasummerjobatthelocalhospital,whereIwastoldthatmydutieswouldincludemoppingfloors.Ismiled
Forthispart,youareallowed30minutestowriteacompositiononthetopic:SalaryorInterest.Youshouldwriteatleast12
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHaifainIsraelexploresthepossibilitythatnapshel
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHaifainIsraelexploresthepossibilitythatnapshel
A、Becausetheviolinwasasmallone.B、BecauseMidorishowsgreataffectionforviolin.C、Becausetheviolinisverycheap.D、B
ScientistsintheUnitedStateshavereportedsomegoodnewsabouttheozoneintheatmosphere.Recentfindingssuggestthatthe
Researchersknowtherearemanydrugsthatcanalterourbodilyprocessesinsuchaway【C1】______affectouremotionalexperience
A、Themanagreesthattheworkloadisheavy.B、Themanwon’tbeabletogotothelabtoday.C、Themanthinksthewomanisbeing
TheAncientGreekOlympicsToday’sOlympicGamesarebasedonwhattookplaceatOlympia,inGreece,nearlythreemillennia
随机试题
有害物质的发生源,应布置在工作地点机械通风或自然通风的后面。()
女性25岁。风湿性心脏病主动脉瓣狭窄,近3周来乏力不适就诊。体检:皮肤有少量瘀点,主动脉瓣区有收缩期和舒张期杂音,脾可触及。血红蛋白80g/L。本例诊断最可能是
胎盘功能减退或过期妊娠时羊水呈
倾斜烟羽模式中,参数Vg代表()。
实施全员参与原则一般要采取的主要措施是()。
混凝土的和易性表现在()。
某施工机械的时间定额为0.391台班/100m3,与之配合的工人小组有4人,则该机械的产量定额为()m3/台班。
建筑中安全出口总宽度,与安全疏散设施的构造形式,建筑物的耐火等级、使用性质、消防安全设施等多种因素有关。有一座4层地下建筑,地下3层人数最多为500人,根据楼梯宽度指标1.0m/百人,该建筑地下3层及3层以上每层楼梯的总宽度为()m。
pubicthrowable(stringmessage)构造函数的getmessage()方法,对无参数构造函数而言,用它返回的是【】。
Thespaceshuttleprogramentailstheuseofsophisticatedtechnology.
最新回复
(
0
)