首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with
Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with
admin
2010-01-15
45
问题
Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with their readers’ daydreams, and therefore the inducements they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good deal of what it is that makes society tick.
Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment -- economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant education for the other. The family whose breadwinner lost an eye in a double railway derailment, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This or the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy-to-read volume.
After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were -- and still are -- available by the same means.
The writer finds the study of gifts and prizes interesting because it______
选项
A、reveals social trends
B、exposes journalistic dishonesty
C、confirms his view of human nature
D、shows the power of the popular press
答案
A
解析
解答本题的关键信息在文章第一段,关键语句有“a near accurate reflection of their (readers’)unfulfilled wants and aspirations",“what it is that makes society tick”。文中的“inducements”就是出版商为招揽读者而设置的各种礼物和奖励,这些奖励紧跟时代潮流,直接反映了社会需要。
转载请注明原文地址:https://kaotiyun.com/show/HWnK777K
0
专业英语四级
相关试题推荐
(1)Whichwouldyouprefertobe:amedievalmonarchoramodernoffice-worker?Thekinghasarmiesofservants.Hewearsthe
Inmanycountries,whenpeoplegivetheirname,theyrefertothemselvesusingtheirlastnameorfamilyname.IntheUnited
(1)Thepolicemanonthebeatmoveduptheavenueimpressively.Theimpressivenesswashabitualandnotforshow,forspectat
(1)Inthetownthereweretwomutes,andtheywerealwaystogether.Earlyeverymorningtheywouldcomeoutfromthehousewh
A、Becausetheweatherisfinethen.B、Becauseitischeaptotravelinthismonth.C、Becausethere’safilmfestivaloninMay.
A、Patients’practice.B、Advicefromexperts.C、Recognitionbygovernment.D、Suggestionsfromhospital.C信息题。采访者提到:Recognitionby
Culturesaredifferentbecausethelocationstheyexistinaredifferent.Somepeoplelivinginthedesertaregoingto
TherearemanytheoriesaboutthebeginningofdramainancientGreece.Theonemostwidelyacceptedtodayisbasedontheassum
Anyworkperformedbythebody,nomatterhowsmalltheamount,______energy,whetheroneisatworkorasleep.
随机试题
简述计划与决策的关系。
下列关于招标采购合同博弈的说法正确的有()。
作业文件是职业健康安全与环境管理体系文件之一,其内容一般不包括()。
有限责任公司公开发行公司债券,应当符合的条件有()。
马克思主义哲学产生的自然科学基础是()。
下列行为中属于不正当竞争的是()。
富营养化指湖泊或池塘植物养分的供应量大量增加的过程。富营养化导致植物过度生长,最后使曾经有水的湖泊或者池塘变成旱地。根据上述定义,下列说法正确的是:
Inthefollowingtext,somesentenceshavebeenremoved.ChoosethemostsuitableonefromthelistA—Gtofitintoeachofthe
Wheredoesthemangethisjob?
Atleastsomeoftheweatherextremesbeingseenaroundtheworldareconsequencesofhuman-inducedclimatechangeandcanbeex
最新回复
(
0
)