首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship bra
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship bra
admin
2010-01-09
32
问题
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made this public knowledge and Coke executives quickly moved to change America’s top brand. New Coke came in a new can, with updated red and silver graphics replacing the traditional red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge(评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coca-Cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it. was temporarily taken away from them.
选项
A、Consumers’ Loyalty to the Old Coke Brand
B、Competition between Coca-Cola and Pepsi
C、New Coke—A Lesson in Brand Loyalty
D、Always Coca-cola
答案
C
解析
题干意为“你认为文章最好的标题是什么?”本文讲的主要内容就是Coke-cola的一场品牌忠诚度测验战,因为和百事可乐的竞争,可口可乐公司撤下旧可乐,但是消费者竞相呼喊召回旧可乐,可口可乐公司也意识到自己的市场份额下降,于是采取措施引回旧可乐,结果销售量上升。所以C最符合题意,故选C。
转载请注明原文地址:https://kaotiyun.com/show/HauK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
TheNBAlockout(停工)didnotfinishonThursdaynight,butitwasnearlyanend,amidlight-heartedjokesandaggressivewordchoi
Shoppingforclothesisnotthesameexperienceforamanasitisforawoman.Amangoesshoppingbecauseheneedssomething.
Doyouknowhowtouseamobilephonewithoutbeingrudetothepeoplearoundyou?Talkingduringaperformanceirritates(激怒)p
Doyouknowhowtouseamobilephonewithoutbeingrudetothepeoplearoundyou?Talkingduringaperformanceirritates(激怒)p
Thetimeofyearababyisborncanshapewhatprofessiontheywillembarkoninlaterlife,anewresearchhassuggested.Being
Directions:Thispartistotestyourabilitytodopracticalwriting.YouarerequiredtofillinanApplicationFormaccording
MostpeoplebuyalotofgiftsjustbeforeChristmas.Butsomepeoplethinktheybuytoomuch.Theyhavestartedaspecialdayc
Forwhomisthepassageintendedto?Whattheapplicantwears,asthewritersuggests,canmakehimlook______.
A、It’sFriday.B、It’sJuly25,2006.C、It’swindy.D、It’sexpensive.CWhat’stheweatherliketoday?
A、Somethinghot.B、Bothorangejuiceandbeer.C、Mineralwater.D、Anythingwilldo.CM:Whatwouldyoulike,beer,ororangejui
随机试题
我国银行间债券市场的主要交易工具是()
A.《黄帝内经》B.《河间六书》C.《景岳全书》D.《丹溪心法》“无虚不作眩”的论点出自何书
Ⅱ型超敏反应
A.国家人事部B.国家药品监督管理局C.省级药品监督管理局D.工商行政管理部门E.各省人事部门()监督、检查全国执业药师注册工作
张某发现甲工厂生产的某项产品侵犯了其享有的实用新型专利,则以下说法正确的是:
下列关于特殊场所照明器具安全电压的规定正确的是()。
根据《水电建设工程质量管理暂行办法》(电水农[1997]220号),施工单位在工程项目现场的行政负责人对本单位在工程建设中的质量负()。
当雇员和雇主不共处一地的时候,管理工作就必须适应这种情况,要使每一个人学会把自己训练成为独当一面的生产能手。新的反馈机制必将形成、发展,老板和工人就能确定所做工作的质量了。这段话主要说明()。
甲从乙商场购买了一张丙公司生产的玻璃餐台,使用几天后,餐台因质量问题突然炸裂致甲受伤,甲()。
脊髓小脑损伤后较少出现的症状是
最新回复
(
0
)