首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corpora
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corpora
admin
2015-01-31
52
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
Why does the author mention Kodak’s invention of the first digital camera?
选项
A、To show its early attempt to reinvent itself.
B、To show its effort to overcome complacency.
C、To show its quick adaptation to the digital revolution.
D、To show its will to compete with Japan’ s Fuji Photo.
答案
A
解析
细节题。根据题干可定位至短文第二段第二句…Kodak invented the firstdigital camera in 1975…联系上下文可知.作者提及柯达在1975年发明了第一个数码相机是为了说明前文the company went to reinvent itself.故答案选A。
转载请注明原文地址:https://kaotiyun.com/show/Hjq7777K
0
大学英语四级
相关试题推荐
HappinessandSadnessHappinessandsadnessaretwomostbasicandfamiliarfeelingsforhumanbeings.Recently,peoplehave
A、Becausetheywanttoworkformorepeople.B、Becausetheyneedtrainingoverseas.C、Becausethereisanursingshortageworldw
A、Thefloodhascausedheavycasualties.B、Thefloodhascausedthefoodpricestorise.C、Thefloodhasmadeitimpossibletog
IspentMondaymorningataspeedawarenesscourse,whereasIhadbeendispatchedforfailingtonoticeaspeedcameraontheot
IfyourchildisaskingforUggbootsorapriceyhottoyfortheholidays,it’stimeforateachablemoment.Evenifyourkidh
Forthispart,youareallowedSOminutestowriteashortessayentitledShouldPrimarySchoolsOfferaForeignLanguageCourse
Allovertheworld,yourchancesofsuccessinschoolandlifedependmoreonyourfamilycircumstancesthanonanyotherfactor
A、Ignoreit.B、Reporttothepolice.C、ContactETSimmediately.D、Answerthee-mailtoinvestigateit.C事实细节题。文章最后,教育考试中心的女发言人提到
ThecountriesthathavelefttheUnitedStatesbehindinmathandscienceeducationhaveonethingincommon:Theyofferthesam
Globalwarmingiscausingmorethan300,000deathsandabout$125billionineconomiclosseseachyear,accordingtoareportby
随机试题
在企业人才结构优化战略中,由于管理的需要,应配备各种专业管理人才,并使他们相互匹配而形成合理结构的战略是()
轻度肾损伤时,首先给予的检查是()
甲乙丙三人为同胞兄弟。三人的父母有一幢私有楼房,该楼房于1998年出租给A夫妇居住,租期为4年,每年租金为2万元,年底支付,承租人为丈夫A。1999年3月和5月,甲、乙、丙的父母相继去世,也没有留下遗嘱,于是楼房由三人依法继承。办理遗产继承时,三人约定房屋
调查区特别是()区的初始地籍调查工作完成后,需进行该区初始地籍调查技术总结。
该批货物的转关运输方式属于:该公司应向海关缴纳的滞报金金额为:
论述教育观察研究的实施程序。
我国公务员制度具有与西方国家公务员制度相同的某些特点,但有着某些原则区别,表现为()
如果在网络设计过程中划分了很多VLAN,则可采用VTP来简化其管理。交换机管理IP地址只能创建在(1)中,而VTP信息只能在(2)端口上传播。共享相同VLAN数据库的交换机构成一个(3)。不同交换机平台、不同的IOS版本支持的VLAN数量不同,从图8-10
Itwasoncethoughtthatairpollutionaffectedonlytheareaimmediatelyaroundlargecitieswithfactoriesorheavyautomobile
Peoplecouldeatmorecocoa-richproductssuchasdarkchocolatebutnotdrinkteaiftheywanttolowertheirbloodpressure,G
最新回复
(
0
)