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  3. Nokia，once the top smartphone manufacturer in the world，no longer cracks the top five．Sales of its Lumia line of phones have bee

Nokia，once the top smartphone manufacturer in the world，no longer cracks the top five．Sales of its Lumia line of phones have bee

admin2022-10-09  61
问题   Nokia，once the top smartphone manufacturer in the world，no longer cracks the top five．Sales of its Lumia line of phones have been growing，but not fast enough to offset massive drops in other products．In the company’s most recent quarter，revenue fell 24％compared with the prior year．Its stock has been in decline for years．
  What happened? There were many causes for the downfall，but arrogance and a misguided focus on growing market share no matter the costs are two big ones．Like BlackBerry(BBRY)，Nokia didn’t take the iPhone’s 2007 debut seriously．The U．S．market—now home to the two leading smartphone operating systems in the world，Apple’s(AAPL)iOS and Google’s(GOOG)Android—was merely an afterthought．And even as the world around them was changing，company executives clung to Symbian，Nokia’s agingoperating system，for far too long．
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答案诺基亚曾是全球头号智能手机制造商，如今却连前五名也进不了。虽然它的Lumia系列手机销量一直在增长，但增长速度不足以抵消其他产品的大幅下跌。最近一个季度，这家公司的收益比之前一年减少了24％。近几年，它的股票一直在持续下跌。 到底发生了什么?导致诺基亚衰落的原因或许有很多，但傲慢自大和一味追求市场份额、罔顾成本的错误做法是最主要的两个原因。与黑莓一样，诺基亚并没有认真对待2007年刚刚面世的iPhone手机。美国市场只是在后来才引起诺基亚的重视。如今，美国市场已经被全球领先的两大智能手机操作系统，即苹果的iOS和谷歌的安卓占领。当外面的世界日新月异时，诺基亚高管们却依然坚守着落后的塞班操作系统，结果浪费了太多的时间。
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