首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Advertising was just one business model that people considered at the start. Google originally thought maybe 15 percent of the
Advertising was just one business model that people considered at the start. Google originally thought maybe 15 percent of the
admin
2022-02-15
57
问题
Advertising was just one business model that people considered at the start. Google originally thought maybe 15 percent of their revenue was going to come from ads; most of their money was going to come from licensing their search engine to corporate clients. It’s funny; now everything relies on ads.
You start from this intuitive place: if I have all this data about someone, shouldn’t I be able to get messages to them that will persuade them to behave how I want? There are two kinds of failure in this thinking; one is the failure of correlation versus causation. You often end up targeting people who would have bought the product anyway, and so the question of whether or not the ad gets you to change your behaviour is unclear. Second, everybody assumes the data you get about people is extremely accurate. But it turns out that that’s flawed as well.
Advertising works, but its effect is so limited that in order to figure out whether or not it actually makes a difference, you have to conduct these enormously expensive experiments. A few years ago, Procter & Gamble decided to cut $ 200m from their digital ad spending budget. The result was nothing changed at all—they sold the same amount—which asks what that $ 200m is being spent on. Advertisers say to regulators, "don’t take my data away because if you do, the ads will become less effective and you’ll destroy our market. " But then we know nothing happens. Suddenly this begs the question, what have you been collecting all this data for this whole time? The problem is that programmatic advertising generates money quickly. It’s difficult to imagine an alternative monetisation model that has the same pattern.
The bubble has to pop at some point. Look at the history of every other market bubble and it has exactly the same phenomenon; the underlying value of attention captured by advertising is declining. Advertising has allowed us to kick the can down the road on some difficult questions. Are we okay with an internet that grows slower and is more expensive to access? In a world where everybody needs to subscribe to a search engine, should it be public or should the government subsidize access? What about a social network? A lot of alternatives are better from a social standpoint, but they may not grow in the way that Silicon Valley is used to growing.
An internet that doesn’t rely on advertising means we’ll see more innovative business models. Some of them will benefit content creators, others will benefit companies. It will change the nature of the internet, and that’ll take some time getting used to.
How does the author feel about the advertising model?
选项
A、Favorable.
B、Enthusiastic.
C、Impassive.
D、Questionable.
答案
D
解析
态度题。由文中“failure” “its effect is so limited” “whether or not it actually makes a difference” “The result was nothing changed at all-they sold the same amount” “The bubble has to pop at some point”等处可知作者对广告商业模式是批判的,对其效用存在怀疑态度,故选项D正确;选项A和选项B均为正面词汇,故排除;选项C并没有在文中体现,故排除。
转载请注明原文地址:https://kaotiyun.com/show/I6mZ777K
0
考研英语一
相关试题推荐
AwaronsugarhasbegunintheUKthatechoesthenation’ssuccessfulcampaignagainstsalt.Theeffortis【C1】______becauseit
AwaronsugarhasbegunintheUKthatechoesthenation’ssuccessfulcampaignagainstsalt.Theeffortis【C1】______becauseit
TheEconomistcalculatesthataroundtheworldalmost290million15-to24-year-oldsareneitherworkingnorstudying:almosta
TheEconomistcalculatesthataroundtheworldalmost290million15-to24-year-oldsareneitherworkingnorstudying:almosta
Thestudentsaidtherewereafewpointsintheessayhe______impossibletocomprehend.
Muchoftheworldshouldgoonadietin2014.Morethanathirdofadults【C1】______wereestimatedtobe【C2】______orobesein20
Ifyouhavelotsofunusedstoragespaceonyourharddisk,thenwhynotshareitwithothersontheInternet?Thebenefitcould
AppealingforaDonationWritealetterofabout100wordsbasedonthefollowingsituation:Therewasaterribleearthq
Ariver’scolorsholdcluestowhatflowsinitswater,fromsoft-greenalgaetoyellow-brownmud.Humaneyesmightmiss【B1】__
随机试题
国际货物买卖合同就是()
A.呼吸道合胞病毒B.柯萨奇A组病毒C.腺病毒D.鼻病毒E.链球菌急性咽结膜热的病原体为
活动隔墙轨道()与基体结构连接牢固。
对外贸易扩大了市场,解决了全部产品的实现问题。()
不得设定房地产抵押权的情况有()。
属于准公共产品的有()。
求下列函数带皮亚诺余项型至括号内所示阶数的麦克劳林公式:f(x)=(3阶).
Thepurposeofanetwork_____________istoprovideashellaroundthenetworkwhichwillprotectthesystemconnectedtothene
Theseplasticflowerslookso______thatmanypeoplethinktheyarereal.
Bottlenosedolphinscancalleachotherbynamewhentheywhistle,makingthemtheonlyanimalsbesideshumansknowtorecogniz
最新回复
(
0
)