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  3. The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious adva

The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious adva

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问题     The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producer suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade.
    Mason Haire of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "one pound Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in the other group of the same size. The women were asked to study their list and then to describe, as far as they could, the kind of woman(" personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy: only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife.
    No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
In the opinion of instant coffee producers______.
选项 A、people should buy regular coffee
B、regular coffee is superior to instant coffee
C、instant coffee should have a good market because of its obvious advantages
D、the advertising expenditure for regular coffee is very great
答案C
解析 本题是推理判断题。文章第1句话“The producers of instant coffee found theirproduct strongly resisted in the market placesdespite their product’s obvious advantages”，暗示了速溶咖啡制造商们对于他们的产品受到抵制而表现出无奈，此句应注意despite一词的意思：“尽管”。
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