首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
admin
2010-03-25
19
问题
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____.
or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last
month, doubles public restaurant and test site. But the world’s largest
restaurant chain is tinkering with various possibilities in technology and
design to try to ensure it is a【2】_____ of choice in the future. 【2】_____.
McDonald’s has undergone an【3】_____ change in more ways 【3】_____.
than one since a time【4】_____ years ago when its sales and reputation were
sagging amid complaints about its service and food. 【4】_____.
The company reported first-quarter【5】_____ income was up 【5】_____.
6 percent to【6】_____ million and revenue rose 9 percent to $4.8 billion
over the same time last year. 【6】_____.
Its stock price nearly tripled over a two-year period, hitting a four-year
high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older
U.S. McDonald’s have been either【7】_____.or rebuilt since 2002. 【7】_____.
Some of the additions, such as salads, white-meat chicken nuggets and fruit
options with Happy Meals, have served the【8】_____ purpose of enabling the
company to state a commitment to a healthier, 【8】_____.
balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more【9】_____ with amenities that might entice
them to come in and stay awhile. 【9】____.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s
restaurants hangouts are【10】_____, noting that they have worked not only at
Starbucks but at Panera Bread and other chains. 【10】_____.
【3】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining Mc Cafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to $4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worth- while, noting that they have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
image
解析
转载请注明原文地址:https://kaotiyun.com/show/IBqO777K
0
专业英语八级
相关试题推荐
Actually,though,America,the"landofimmigrants",hasalwayshadpeopleofmanydifferentnationalitiesandlanguages.The19
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
A、Neighboursshouldhelpeachother.B、Womenshouldhavetheirowncareers.C、Manandwifeshouldsharehouseholdduties.D、Pare
A、Apersonwhoishavingameal.B、Akindofsmallrestaurantwhichservefastfood.C、Apersonwhoinvitesyoutodinner.D、Ac
A、Nidiadidn’texercisemuch.B、Nidiawasnotagoodbadmintonplayer.C、Nidiahurtherselfbecauseshecouldn’tplaybadminton.
Aboutthreehundredyearsago,therewereapproximatelyhalfabillionpeopleintheworld.Inthetwocenturiesthatfollowedt
Thesedayssearchingforanumber【C1】______telephonedirectoryseemsveryold-fashioned.Voicerecognitionsystemsarebecoming
Swiftinventedfamous______inhisworldfamousGulliver’sTravels.
TheBeatleswasa(n)______jazzmusicbandthatwonabignameinthe1960s.
随机试题
患者两个月来关节肿大窜痛,屈伸不利,恶风怕冷,虽经治疗,症无改善,又增关节局部灼热,口干便燥,脉滑稍数,舌苔薄黄,主方选用()(1999年第67题)
根据行政诉讼法规定,当事人的申请符合下列情形之一的,人民法院应当再审:()
简述教育研究基本过程的步骤。
A.不伤害原则B.有利原则C.尊重原则D.公正原则E.自主原则哪项原则体现医生在诊治过程中不使患者的心身等受到损害
男,58岁,因2天前突然严重头痛,恶心,呕吐,伴有颈项强直而入院。穿刺检查证明脑压增高,除一般治疗外,为防治脑血管痉挛,宜选用()
甲企业为危险化学品生产经营单位,2017年6月与乙企业签订了工厂机械、管道类检修维护服务合同,双方约定,乙企业为甲企业的位于某县化学工业园区内的乙烯裂解综合装置中相关工厂提供机械、管道类日常维护修理服务。该合同所包含的健康安全环境条款规定,乙企业为甲企业的
在信用条件为“2/10,n/30”时,如果企业不取得现金折扣,在第30天付清货款,则其机会成本为()。
甲公司是一家光伏发电企业。受技术、经济等多种因素影响。光伏发电投资成本居高不下,而同一区域的风力发电企业成本较低,给甲公司的生存和发展带来威胁。更糟糕的是,公司在新建光伏电站时,因不了解当地的实际情况,选址不当,造成运输成本过高,并且破坏生态环境。甲公司面
Thisbookprovidesyouwiththesimplebasicsforbeingphysicallyfit.【21】______yourageorpresentstateoffitness,you
Youcan’tbuyhappiness.However,itlooks(1)______youcanatleastinheritit,BritishandAustralianresearcherssaid.As
最新回复
(
0
)