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  3. The Nobels are the originals, of course. However, not all rewards are as noble as the Nobels. There are now hundreds of awards a

The Nobels are the originals, of course. However, not all rewards are as noble as the Nobels. There are now hundreds of awards a

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问题     The Nobels are the originals, of course. However, not all rewards are as noble as the Nobels. There are now hundreds of awards and award ceremonies for all kinds of things.
    The Oscars are probably the most famous, a time for the (mostly American) film industry to tell itself how good it is and an annual opportunity for lots of big stars to give each other awards and make tearful speeches. As well as that there are also the Golden Globes, evidently for the same thing.
    But it’s not only films—there are also Grammies, Brits, the Mercury Prize and the MTV for music. In Britain, a writer who wins the Booker Prize can expect to see their difficult, literary novel hit the bestseller lists and compete with The Da Vinci Code for popularity. The Turner Prize is an award for British contemporary artists—each year it causes controversy by apparently giving lots of money to artists who do things like displaying their beds, putting animals in glass cases or—this year—building a garden shed.
    Many small towns and communities all over the world also have their own award ceremonies, for local writers or artists, or just for people who have graduated from high school or, got a university degree. Even the British Council has its own awards for "Innovation in English Language Teaching".
    Why have all these awards and ceremonies appeared recently? It would be possible to say, however, that in the past, scientists and artists could win "patronage" from rich people—a king or a lord would give the artists or scientists money to have them paint their palaces or help them develop new ways of making money. With the change in social systems across the world, this no longer happens. A lot of scientific research is now either funded by the state or by private companies.
    Perhaps award ceremonies are just the most recent phase of this process. However, there is more to it than that. When a film wins an Oscar, many more people will go and see it, or buy the DVD. When a writer wins the Nobel Prize, many more people buy their books.
    Most award ceremonies are now sponsored by big organizations or companies. This means that it is not only the person who wins the award who benefits—but also the sponsors. The MTV awards, for example, are great for publicizing not only music, but also MTV itself! On the surface, it seems to be a "win-win" situation, with everyone being happy, but let me ask you a question—how far do you think that publicity and marketing are winning here, and how much genuine recognition of achievement is taking place?
According to Para. 3, what would happen to award winning writers?
选项 A、They would enjoy a much larger readership.
B、They would turn to popular novel writing.
C、They would continue non-fiction writing.
D、They would try controversial forms of art.
答案A
解析 本题的关键词是award. winning writers，答案线索可以定位在第三段。根据第三段第二句话，英国作家如能斩获布克奖，他们那些艰深的文学小说(difficult，literary novel)便有望冲击畅销书排行榜，人气堪与《达.芬奇密码》一较高下；“冲击畅销书排行榜”意味着会有更多的人来买书，也就是拥有更大的读者群，因此选项A与原文属于相同含义，是正确选项。选项B属于曲解文意，第三段第二句说受欢迎程度与《达.芬奇密码》一较高下(compete with The Da Vinci Code for popularity)，这里的popularity是受欢迎程度，不是流行的意思。选项C属于无中生有，文中没有提到非小说类作品(non—fiction writing)。选项D也属于无中生有，文中没有提到具有争议的艺术形式 (controversial forms of art)。第三段：音乐、文学、艺术等奖项的目的与电影方面的奖项相似。
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