首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Questionnaire Design I. Clarify your study goal — Write down your study goal before【T1】_____【T1】______ — Ask questions that dire
Questionnaire Design I. Clarify your study goal — Write down your study goal before【T1】_____【T1】______ — Ask questions that dire
admin
2017-12-07
63
问题
Questionnaire Design
I. Clarify your study goal
— Write down your study goal before【T1】_____【T1】______
— Ask questions that directly address the goals
II. Keep your questionnaire short
— Long questionnaires get less response
— Eliminate questions if they will not be used in the【T2】______ process【T2】______
III. Make the envelope unique
—【T3】_____【T3】______
— Hand-addressed
— Use a(n)【T4】_____ postage stamp【T4】______
— Provide a well-written cover letter
IV. Clear and concise instructions
— Avoid long sentences and【T5】_____ words【T5】______
— Print the【T6】_____ on the questionnaire【T6】______
V. Begin with a few non-threatening and interesting items
— Boring or threatening items will put off people
VI. Use【T7】_____ language【T7】______
— Make items brief
— Emphasize crucial words by using bold, italics or【T8】_____【T8】______
VII. Leave adequate space for comments
— Space for comments will provide valuable information
— Leaving【T9】_____ space will increase response【T9】______
VIII. Hold the respondent’s interest
— Provide variety in the type of items used
— Vary the【T10】_____ format【T10】______
— Group items into【T11】_____【T11】______
IX.【T12】_____【T12】______
— Attach a dollar bill
— Offer a(n)【T13】_____【T13】______
X. Pre-test your questionnaire
— Try it on representatives of【T14】_____【T14】______
— Be present, while they are filling in the questionnaire
— Tell them it’s OK to ask you to【T15】_____ any item【T15】______
【T1】
Questionnaire Design
Good morning, everyone. Today we will continue our lecture on research methodology, particularly on questionnaire design. Most problems with questionnaire analysis can be traced back to the design phase of the project. Well-defined goals are the best way to assure a good questionnaire design. When the goals of a study can be expressed in a few clear and concise sentences, the design of the questionnaire becomes considerably easier. The questionnaire is developed to directly address the goals of the study. And I am going to present to you ten tips, which might help you design better questionnaires.
Let me begin with the first tip. One of the best ways to clarify your study goals is to decide how you intend to use the information.[1]You should do this before you begin designing the study. This sounds obvious, but many researchers neglect this task. Why do we do research if the results will not be used? Be sure to commit the study goals to writing. Whenever you are unsure of a question, refer to the study goals and a solution will become clear. Ask only questions that directly address the study goals. Avoid the temptation to ask questions because it would be "interesting to know".
Tip 2: Keep your questionnaire short. As a general rule, with only a few exceptions, long questionnaires get less response than short questionnaires. Response rate is the single most important indicator of how much confidence you can place in the results. A low response rate can be devastating to a study. Therefore, you must do everything possible to maximize the response rate. One of the most effective methods of maximizing response is to shorten the questionnaire. If your survey is over a few pages, try to eliminate questions. Many people have difficulty knowing which questions could be eliminated. For the elimination round, read each question and ask, "How am I going to use this information?"[2]If the information will be used in a decision-making process, then it’s important to keep the question. If not, throw it out.
Tip 3: Make the envelope unique. We all know how important first impressions are. The same holds true for questionnaires. The respondent’s first impression of the study usually comes from the envelope containing the survey.[3]The best envelopes, i.e., the ones that make you want to see what’s inside, are colored,[4]hand-addressed and use a commemorative postage stamp. Envelopes with bulk mail permits or gummed labels are perceived as unimportant. This will generally be reflected in a lower response rate.
Provide a well-written cover letter. The respondent’s next impression comes from the cover letter. The importance of the cover letter should not be underestimated. It provides your best chance to persuade the respondent to complete the survey.
Tip 4: Include clear and concise instructions on how to complete the questionnaire.[5]These must be very easy to understand, so use short sentences and basic vocabulary.[6]Be sure to print the return address on the questionnaire itself, since questionnaires often get separated from the reply envelopes.
Tip 5: Begin with a few non-threatening and interesting items. If the first items are too threatening or boring, there is little chance that the person will complete the questionnaire. People generally look at the first few questions before deciding whether or not to complete the questionnaire. Make them want to continue by putting interesting questions first.
Tip 6:[7]Use simple and direct language. The questions must be clearly understood by the respondent. The wording of a question should be simple and to the point. Do not use uncommon words or long sentences. Make items as brief as possible. This will reduce misunderstandings and make the questionnaire appear easier to complete.[8]One way to eliminate misunderstandings is to emphasize crucial words in each item by using bold, italics or underlining.
Tip 7: Leave adequate space for respondents to make comments. One criticism of questionnaires is their inability to retain the "flavor" of a response. Leaving space for comments will provide valuable information not captured by the response categories.[9]Leaving white space also makes the questionnaire look easier and this increases response.
Tip 8: Hold the respondent’s interest. We want the respondent to complete our questionnaire. One way to keep a questionnaire interesting is to provide variety in the type of items used.[10]Varying the questioning format will also prevent respondents from falling into "response sets". At the same time,[11]it is important to group items into coherent categories. All items should flow smoothly from one to the next.
Tip 9:[12]Provide incentives as a motivation for a properly completed questionnaire. What does the respondent get for completing your questionnaire? Altruism is rarely an effective motivator. Attaching a dollar bill to the questionnaire works well.[13]If the information you are collecting is of interest to the respondent, offering a free summary report is also an excellent motivator. Whatever you choose, it must make the respondent want to complete the questionnaire.
Tip 10: Pre-test your questionnaire.[14]The final test of a questionnaire is to try it on representatives of the target audience. If there are problems with the questionnaire, they almost always show up here.[15]If possible, be present while a respondent is completing the questionnaire and tell her that it is okay to ask you for clarification of any item. The questions she asks are indicative of problems in the questionnaire i.e., the questions on the questionnaire must be without any ambiguity because there will be no chance to clarify a question when the survey is mailed.
OK. I think I have covered the important tips for designing an effective questionnaire and how to present it to the targeted audience. Next time, we shall discuss how to sort out and classify data collected from the questionnaire.
选项
答案
designing the study/questionaire
解析
此空格涉及第一个提示:明确研究目标。讲座提到我们需要明确研究目标,然后再设计问卷。因此,这里填的是designing the study/questionnaire。
转载请注明原文地址:https://kaotiyun.com/show/IMsK777K
0
专业英语八级
相关试题推荐
HowtoBeFluentToday,wewilltalkaboutthewaysofbeingfluentwhenspeakingasecondlanguage.I.Animportantstep—thin
HowtoBeFluentToday,wewilltalkaboutthewaysofbeingfluentwhenspeakingasecondlanguage.I.Animportantstep—thin
QuestionandAnswerChoiceOrderThislectureisapartofaseriesoflecturesonsurveydesigning.Wetendtotalkabout
QuestionandAnswerChoiceOrderThislectureisapartofaseriesoflecturesonsurveydesigning.Wetendtotalkabout
A、Theyshouldneverberecommendedtoanyone.B、Theyarequitesafeforthesick.C、Theyshouldbereservedforpeoplewhohave
Allsocialunitsdevelopaculture.Evenintwo-personrelationshipsaculturedevelopsintime.Infriendshipandromanticrela
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
A、Toparticipateintheshows.B、Togiveadvicetopeople.C、Towritebooks.D、Toguidegirls’life.C
Itcouldbearguedthathumanbeingsareaspeciesofanimal.However,theuniquecharacteristics,whichmakesmankinddifferent
Itcouldbearguedthathumanbeingsareaspeciesofanimal.However,theuniquecharacteristics,whichmakesmankinddifferent
随机试题
女性,40岁,因贫血入院,下述病情应分别归于哪类病史?A、8年前患甲状腺功能亢进,经药物治疗痊愈B、月经量多C、头晕、乏力3个月D、无放射性物质接触史E、曾服铁剂治疗主诉
下列关于基底样鳞状细胞癌病理表现的描述,不正确的是
某患者,男,7岁,摔倒时右手撑地,即出现右肘部疼痛、肿胀,桡动脉搏动减弱。最可能的诊断是()
A.用药及反应发生时间顺序合理;停药后反应停止,或迅速减轻或好转(根据机体免疫状态某些药品不良反应可出现在停药数天以后);再次使用,反应再现,并可能明显加重(即激发试验阳性);有文献资料佐证;已排除原疾病等因素B.用药与反应发生时间关系密切,有文献资料佐
“三网融合”中的三网指的是()。
俄罗斯大列巴面包公司生产2种面包,一种2磅的圆形面包和一种3磅的心形面包。公司的总固定成本为$94000。两种面包的变动成本和销售数据如下:如果销售组合是每1个圆形面包抵3个心形面包,那么,这两种面包的盈亏平衡点销售量分别为:
该数列是()。每户人均月收入指标是()。
某建筑安装公司以包工不包料的方式完成一项建筑工程,该公司自报用于计征营业税的工程价款为1358万元,另外,建设单位提供建筑材料600万元,提前竣工奖42万元,则该公司应纳营业税的计税依据为()万元。
加快政府行政管理体制改革的步伐,必须克服政府“越位”、“缺位”和“错位”的现象,按照社会主义市场经济要求给政府“定位”。因此,我国必须()。
为了隐藏在文本框中输入的信息,用占位符代替显示用户输入的字符,需要设置的属性是( )。
最新回复
(
0
)