首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centers, but in other respects
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centers, but in other respects
admin
2011-02-10
52
问题
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centers, but in other respects it is highly unusual. In particular, it inspires an almost religious fervor among its customers. That is no doubt helped by the fact that its corporate biography is so closely bound up with the mercurial Mr. Jobs, a rare showman in his industry. Yet for all its flaws and quirks, Apple has at least four important wider lessons to teach other companies.
The first is that innovation can come from without as well as within. Apple is widely assumed to be an innovator in the tradition of Thomas Edison or Bell Laboratories, locking its engineers away to cook up new ideas and basing products on their moments of inspiration. In fact, its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. The idea for the iPod, for example, was originally dreamt up by a consultant whom Apple hired to run the project. It was assembled by combining off-the-shelf parts with in-house ingredients such as its distinctive, easily used system of controls. And it was designed to work closely with Apple’s iTunes jukebox software, which was also bought in and then overhauled and improved. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists.
This approach, known as "network innovation", is not limited to electronics. It has also been embraced by companies such as Procter & Gamble, BT and several drugs giants, all of which have realized the power of admitting that not all good ideas start at home. Making network innovation work involves cultivating contacts with start-ups and academic researchers, constantly scouting for new ideas and ensuring that engineers do not fall prey to "not invented here" syndrome, which always values in-house ideas over those from outside.
Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology. Too many technology firms think that clever innards are enough to sell their products, resulting in gizmos designed by engineers for engineers. Apple has consistently combined clever technology with simplicity and ease of use. The iPod was not the first digital-music player, but it was the first to make transferring and organizing music, and buying it online, easy enough for almost anyone to have a go. Similarly, the iPhone is not the first mobile phone to incorporate a music-player, web browser or e-mail software. But most existing "smartphones" require you to be pretty smart to use them.
Apple is not alone in its pursuit of simplicity. Philips, a Dutch electronics giant, is trying a similar approach. Niklas Zennstrom and Janus Friis, perhaps the most Jobsian of Europe’s geeks, took an existing but fiddly technology, internet telephony, to a mass audience by making it simple, with Skype; they hope to do the same for internet television. But too few technology firms see "ease of use" as an end in itself.
Which of the following item is NOT the correct statement of "network innovation"?
选项
A、Innovation to improve network performance.
B、Ideas are brought from outside and integrated with the company’s own advantage.
C、It is based on the ground that not all good ideas come from home.
D、It involves cultivating contacts with start-ups and academic researchers.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/INcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Norevolutionsintechnologyhaveasvisiblymarkedthehumanconditionasthoseintransport.Movinggoodsandpeople,theyhav
Someofthelow-endMade-in-Chinamechanical-electronicproductsarenotsellingwellinexportmarketascomparedwithwhatare
Humanbeingsaresuperiortoanimalsthattheycanuselanguageasatoolofcommunication.
Atthebeginningofthetwentiethcentury,NorthAmericansocietyheld,asanideal,theNuclearFamily.Thispresumablyperfect
Inthelastfewyears,the________ofregularfolksgoingunderthecosmeticknifeskyrocketed.
OfalltheemployedworkersintheUnitedStates,12.5millionarepartofatemporaryworkforce.TheUnitedStatesBureauofLa
Becauseitisnotaseriousproblem,wearenotnecessarytotakestrictmeasuresagainstthestudent.
Nomatterhowhardyoutry,youcanfindnoparallelexistingbetweenthem.
InterpersonalRelationshipsInthelast25yearswehavewitnessedanimpressivegrowthinourknowledgeaboutemotionsande
Hewasconsciousofagrowingfeelingofpeaceandwell-beingashedrewnearer—likeawearytravelerreturninghomeafteralon
随机试题
________是对IETF的标准化,制定的目的是为了在因特网上有一种统一的SSL标准版本。()
调查医院感染病例的方法有2种,即_______和_______。
从发病机制看接触性皮炎是
下列各项中,不属于汇总记账凭证账务处理程序步骤的是()。
海关行政裁定的申请人是______。
2013年1月,甲仓储公司与乙公司签订一份仓储保管合同。合同约定:由甲公司为乙公司储存保管大豆10万公斤,保管期限自2013年1月10日至11月10日,储存费用为8000元人民币,违约金为仓储费的10%,如果履行中发生争议在A仲裁机构通过仲裁方式解决。
企业文化的激励功能表现在()。
案例:下面是某老师布置的一道习题和某位同学的解答过程。题目:如图10所示,一长度为2l的轻杆,一端连接在O点,其中点及另一端各有一个质量相等的球A、B。现将轻杆拉至水平位置后,无初速度由静止释放。当杆运动到竖直位置时,求A、B两球的速度
设A为3阶矩阵,|A|=3,A*为A的伴随矩阵.若交换A的第1行与第2行得矩阵B,则|BA*|=__________.
Itisgenerallybelievedthatthegreatestdamageofoldageisthelossofmentalfaculties.Withtheneardoublingoflifeexp
最新回复
(
0
)