首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
admin
2010-01-31
46
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1-12, complete the notes, using up to three words or a number.
•After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect’s attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
Emphasize the Human Relationship
5.Prospective customers are more receptive to buying from a real person than from______.
Tip:
6.Sell yourself to make prospective customers ______with the selling process.
7.Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer’s Imagination
8.Convert the benefits delivered by your product or service into______.
9.Put your prospect in the picture by dramatizing what it feels like to be______.
10.Be______.
11.If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12.Be sure your word pictures are dramatizing benefits and______.
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected: Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
without a boss
解析
此题是针对听力原文细节的提问,在听音时要把题干内容与材料一一对应,因此,这里填写without a boss。
转载请注明原文地址:https://kaotiyun.com/show/IVOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 BThefirstspeakerneedstomailapackage,andthesecondspeakerofferstotakeittotheposto
Wheredoesthisconversationtakeplace?
Whomostlikelyarethelisteners?
Whatisthemaintopicoftheconversation?
A、 B、 C、 D、 B图画显示了人们在公园里享受假期休息(Peoplearerelaxinginthepark)的场景。因此描述人们在公园里享受风和日丽的好天气的(B)选项是正确答案。(C)中提
Whatbusinessismentioned?
Whatislearnedaboutthecompany’snewsletter?
A、 B、 C、 D、 AThetablesaresetoutdoors.Choice(B)isincorrectbecausenooneisatthetables.Choice
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourpresentjobandyourplansforthefuture?•Can
随机试题
在低密度钻井液中,固相体积分数应不超过()。
腰椎间盘突出症和梨状肌综合征相似的症状体征是
0.505mol/L的葡萄糖注射液(以一水葡萄糖计,摩尔质量为198)的重量比体积浓度是
按近代量子力学的观点,核外电子的运动特征为()。
建设项目拟采取的防治措施及预期治理效果,包括()及其他污染物的治理措施和预期治理效果,以及生态保护措施及预期效果。
与开放式基金相比,封闭式基金的信息披露要求较高。()
假设ABC公司股票目前的市场价格为24元,而在一年后的价格可能是35元和16元两种情况。再假定存在一份100股该种股票的看涨期权,期限是一年,执行价格为30元。投资者可以按10%的无风险利率借款。投资者购进上述股票且按无风险利率10%借入资金,同时售出一份
1934年()的问世标志着中国现代话剧的真正成熟。
JonathanSwift’s______isatravelbook,anadventuretaleandapoliticalsatireaswell.
Whatkindofcarwillwebedrivingin2010?Rather【S1】______fromthetypeweknowtoday,withthenext10yearsbringinggreate
最新回复
(
0
)