2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

admin2012-06-20  7
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
【C6】
选项 A、awkward
B、valuable
C、expensive
D、incredible
答案C
解析 语义衔接题。空前的and表明，本空所填词与too slow(太慢)并列说明“个人对个人”这一销售方式的缺点。[C]expensive“昂贵的”说明这种销售方式所需成本过高，符合语境，故答案为[C]。[A]awkward“尴尬的；笨拙的”；[B]valuable“贵重的；宝贵的”；[D]incredible“难以置信的，惊人的”。
转载请注明原文地址:https://kaotiyun.com/show/Icf7777K
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)