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  3. Television carries more national advertising than any others in the United States. The same is true in some smaller countries su

Television carries more national advertising than any others in the United States. The same is true in some smaller countries su

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问题     Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
    The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
    Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium such as long-distance telephone calls.
What does this passage mainly talk about?
选项 A、TV can make advertisers aware of their products.
B、TV is more popular than any other medium in the United States.
C、TV covers a large audience at the same time.
D、TV carries more national advertising than other media in the United States.
答案D
解析 本文进述了美国电视广告业，并将美国的电视广告与有关国家比较。文章后两段分析了美国电视广告业得到发展的原因。综上所述，本文的中心思想应为第一段第一句。
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