首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Television carries more national advertising than any others in the United States. The same is true in some smaller countries su
Television carries more national advertising than any others in the United States. The same is true in some smaller countries su
admin
2011-04-26
71
问题
Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium such as long-distance telephone calls.
What does this passage mainly talk about?
选项
A、TV can make advertisers aware of their products.
B、TV is more popular than any other medium in the United States.
C、TV covers a large audience at the same time.
D、TV carries more national advertising than other media in the United States.
答案
D
解析
本文进述了美国电视广告业,并将美国的电视广告与有关国家比较。文章后两段分析了美国电视广告业得到发展的原因。综上所述,本文的中心思想应为第一段第一句。
转载请注明原文地址:https://kaotiyun.com/show/IwqC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Heisat______inhisdescriptionofcountrylife.
(面对艰巨的任务),wehadbetteractonthesuggestionsmadeatthemeeting.
NotuntilMr.SmithcametoChina______whatkindofcountrysheis.
WhataresomeoftheproblemsthatChromiumⅥcancause?WhathappenedtopeoplewholivedinWillitsfrom1964~19957
Thefindingsshowingeneraltermsthatcontractionofthebrainbegins______inpeopleinthecountrythaninthetowns.
IntheUnitedStatesthefamilyplaysanimportantroleinmostholidayactivities.NovemberisNationalAdoptionMonth.Wevisi
Choosethecorrectstatement.Whichhappenedlast?
Onetypeofpersonthatiscommonineverycountryistheonewho______.Intheend,themanwhotriestodoaslittleashec
随机试题
人类管理思想史上发展最早也最全面的成果是()
党对军队绝对领导的根本原则和制度,发端于()
胰腺损伤的临床特点是()。
某企业于2007年7月1日按面值发行5年期、到期一次还本付息的公司债券,该债券面值总额8000万元,票面年利率为4%,自发行日起计息。假定票面利率与实际利率一致,不考虑相关税费,2008年12月31日该应付债券的账面余额为()万元。
被誉为“舟楫之剂”,能载药上行之品为
下列关于公路工程施上现场环境保护主要要求的说法中,错误的是()。
下列选项中,属于陶行知先生提出的观点是()。
某人偷税、抗税,依法应追究其()。
英美法系中,哪种法律渊源最重要______。
文件根据数据性质,可分为【】文件和【】文件。
最新回复
(
0
)