2. 外语
  3. While the polltakers are most widely known for their political surveys, the greatest part of their work is on behalf of American

While the polltakers are most widely known for their political surveys, the greatest part of their work is on behalf of American

admin2011-04-26  59
问题     While the polltakers are most widely known for their political surveys, the greatest part of their work is on behalf of American business. There are three kinds of commercial surveys. One is a public relations research, such as that done for banks, which finds out how the public feels about a company. Another is employee-attitude research, which learns from rank-and-file workers how they really feel about their jobs and their bosses, and which can avert strikes by getting to the bottom of grievances quickly. The third, and probably most spectacular, is marketing research, testing public receptivity to products and designs. The investment a company must make for a new product is enormous--$ 5,000,000 to $ 10,000,000, for instance, for just one new product. Through the surveys a company can discover in advance what objections the public has to competing products, and whether it really wants a new one. These surveys are actually a new set of signals permitting better communication between business and the general public--letting them talk to each other. Such communication is vital in a complex society like our own. Without it, we would have not only tremendous waste but the industrial anarchy of countless new unwanted products appearing and disappearing.  
The title below that best expresses the main idea of this passage is ______.
选项 A、The Polltaker
B、Business Asks Questions
C、Behind the Scenes in Business
D、Our Complex Business World
答案B
解析 最恰当地表达本文大意的标题是：企业提出一些问题。本文着重讲述企业进行的三种民意调查以及进行这些调查的原因。
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