首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
48
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
选项
A、deceive customers
B、increase production
C、push the sale
D、arouse suspicion
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/JIqC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Mostpeople______.Monkeys______.
Takeanumbrellawithyouincaseof______.
Somepeoplethinkthemoreexpensiveaproductis,thebetteritwillbe.(但事实并非如此).
Thousandsofpeopleinthecity______towelcomethevisitingguests.
Itwasfromtheearliesttime______menbegantostudythenaturalphenomenaandheavenlybodies.
(Bythetimehewas18yearsold),hehaddevelopedtotheextentthatheneverlistenedtohisparents’advice.
Butthepeopleoftheworldhavemorepointsinwhichtheyarealllikeeachotherthanpointsinwhichtheyaredifferent.
Herdresshas______becauseofthestrongsunlight.
Thetruthisbecoming______(increase)apparent.
Everywomandreamsofreceivingahugepricelessdiamond.Nowspacescientists【C1】______thattheyhavediscoveredthelargestdi
随机试题
下列评论中其对象与玄言诗有关的是【】
PowerPoint使用模板可以为幻灯片设置统一的外观式样。()
阅读李白《行路难》(其一),然后回答。金樽清酒斗十千,玉盘珍羞直万钱。停杯投箸不能食,拔剑四顾心茫然。欲渡黄河冰塞川,将登太行雪满山。闲来垂钓碧溪上,忽复乘舟梦日边。行路难,行路难,多歧路,今安在?
商业银行开展代销证券投资基金属于商业银行的()。
下列各项中,不属于法律行为的有()。
合伙企业具有企业法人资格。()
在温泉堡这个村子的山峡中,每天清晨,似乎我都和这只松鼠有一个美丽的约会。其实只要站在这面坡地上细细观察,无论是在灌木丛中还是在低矮的橡树旁边,无论是在崖缝之间还是在茅草的掩映之下,都会发现一只又一只它的同伴。它们个个都非常机敏,跑起来十分迅捷。而我总是毫不
当前,从严治党的重中之重是()
设ab>0,f(x)在[a,b]上连续,在(a,b)内可导,证明:存在ε∈(a,b),使得
ADSL上行速率范围是
最新回复
(
0
)