首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
51
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
选项
A、deceive customers
B、increase production
C、push the sale
D、arouse suspicion
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/JIqC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
阅读朱自清《背影》中的一段文字,然后回答。我看那边的月台栅栏外有几个卖东西的等着顾客。走到那边月台,须穿过铁道,须跳下去又爬上去。父亲是一个胖子,走过去自然要费事些。我本来要去的,他不肯,只好让他去。我看见他戴着黑布小帽,穿着黑布大马褂,深青布棉
Mostpeople______.Mostofusareright-handedand______.
Internet-addictedjobseekersmaybepartlythecauseofthefactthatitistakingtheunemployed23%longertofindanewpos
Theirroomwasonthethirdfloor,itswindow______thesportsground.
"Wastheconferencesuccessful?""No,becausethenumberof______wassmallerthanwehadexpected."
Henry’sjobwastoexaminecarswhichcrossedthefrontier(边境)tomakesurethattheywerenotsmuggling(走私)anythingintothec
Henry’sjobwastoexaminecarswhichcrossedthefrontier(边境)tomakesurethattheywerenotsmuggling(走私)anythingintothec
Onceuponatime(notsoverylongago,either!)industrialgoodsweremadetolastforever.Ifyouboughtaearorastove,it
Youaskhowtostartabusiness?Hereisanexample.DavidDawson,aseriousmountainclimber,wasdissatisfiedwithsoftir
Interpersonalconflicttypicallyinvolvesarelationshipthathasasequenceofconditionsandeventstendingtowardaggressive
随机试题
以下哪项是周围性呼吸衰竭的病因
票据行为是一种特定的法律行为,下面对其特征表述不正确的是()。
下列说法错误的是( )。
股份有限公司因公司合并或者分立需要解散的,可以解散。()
金融市场最基本的功能是()。
青岛国际啤酒节始创于()年,每年在8月的第二个周末开幕。
阅读下列材料,回答问题。曾经,把资格证书挂靠在某些机构换取挂靠费的这种“挂证”现象很常见。这一行为有损社会诚信、扰乱市场秩序,也存在较大的安全隐患,为社会所诟病。2017年年初,人社部将治理“挂证”乱象作为推动“放管服”改革的一项重要内容,并督促
设g(x)二阶可导,且f(x)=求f’(x),并讨论f’(x)在x=0处的连续性.
关系数据库的数据语言是______的语言,其核心部分为查询,因此又称为查询语言。
A、头发B、血液C、大脑D、皮肤C
最新回复
(
0
)