首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Teenagers are spending more money than ever. Just last year, 31.6 million teens spent 155 billion, according to the Northbrook,
Teenagers are spending more money than ever. Just last year, 31.6 million teens spent 155 billion, according to the Northbrook,
admin
2017-02-01
108
问题
Teenagers are spending more money than ever. Just last year, 31.6 million teens spent 155 billion, according to the Northbrook, Illinois-based market research group Teenage Research Unlimited. Much of that money, of course, comes from parents.
Shocked at how much money kids spend? Maybe you haven’t checked the price tags lately on some of the younger generation’s must-haves.
To some, such extravagant spending on the notoriously fickle young might seem outrageous. Why do some parents give in?
One factor is surely the sheer power of marketing through mass media. According to the group Adbusters, teenagers are exposed to an estimated 3,000 advertisements each day. Combine the ads with programming itself, like the fashion-, music- and skin-filled shows on MTV, and you’ve got a barrage of messages telling kids what they should own if they want to fit in.
"The pressures on parents today are enormous," says Tom Vogele, a single father of twin 18-year-old girls in Newport Beach, Calif. "I truly believe it is harder today to raise children without spoiling them, not because parents are less capable or lazy, but because so many forces are working against me."
Many working parents probably compensate by spending money on their kids, says Timothy Marshall, an associate professor of developmental psychology at Christopher Newport University in Virginia. For some, there is probably some guilt involved in not spending enough time at home. But, adds Marshall, spending money is also often more convenient in our fast-paced society than going to baseball games or other activities.
"It’s easier to say let’s go out and spend some money, in terms of finding time in a busy schedule to spend with kids," Marshall said.
For many families, of course, keeping up with their children’s costly demands for designer clothing, CDs, and concert tickets is a financial impossibility. Even for those families who can afford such lavish spending, striking a compromise between spoiling the kids and denying them is tricky, but possible.
Teaching kids how to budget and save is key, Marshall says. Instead of just giving children the toys or clothing they desire, give them an allowance and show them how they can save up for whatever they want, he says.
And don’t be afraid to just say no, Marshall adds. "We need to step up and tell kids where the boundaries are, that’s part of our responsibility as parents," he said.
What is the effect of marketing through mass media?
选项
A、It fills the market with ads beyond the young’s understanding.
B、It directs not only the trend but also the ways of advertising.
C、It stuffs all kinds of ads into TV shows and radio programs.
D、It triggers young people’s desire to keep up with the trend.
答案
D
解析
第4段末句说明市场营销和广告结合在一起,就会“引导孩子们应该拥有什么才算跟上潮流”,也就是说,这会使年轻人追随潮流,选项D正具有这个意思,为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/JKF7777K
0
大学英语六级
相关试题推荐
Foryears,scientistshavebeenstudyinghowmusicaffectsthebrainanditsfunctions.Classicalmusic,【B1】______songsbyMoza
A、Becausehumanbeingsarepowerfulenoughtokilloneanother.B、Becauseeveryspecieswillbecomeextinctbynaturalselection
Itisclearthathumanhistorywillend;theonlymysteryiswhen.Itisalsoclearthatifthetimingislefttonature(or,if
VideogameshavebecomeincreasinglypopularinbotharcadesandtheaverageAmericanhome.Peopleofallagesandfromallwalk
VideogameshavebecomeincreasinglypopularinbotharcadesandtheaverageAmericanhome.Peopleofallagesandfromallwalk
Depressionisoneofthedarkdemons(恶魔)ofadolescence.Upto1in12Americanteenagersisaffected,accordingtotheNational
AreTeenagersReallyCarelessAboutOnlinePrivacy?[A]Theyshare,like,everything.Howtheyfeelaboutasong,theirmathshom
AreTeenagersReallyCarelessAboutOnlinePrivacy?[A]Theyshare,like,everything.Howtheyfeelaboutasong,theirmathshom
A、Theywaitedforeachotheratdifferentconcerts.B、Theywaitedforeachotheratdifferentplaces.C、Theywenttothestreet
A、ItisonthePinkStreet.B、ItisonthePineStreet.C、Itisattheriverside.D、Itisnexttotheopenmarket.B男士说,开车一直开到Pi
随机试题
甲、乙、丙是某公司的股东,乙所持股份的实际出资人为丁,甲、丙对此知情,未提出异议。后乙将所持股份全部转让给甲,并办理了转让登记。下列说法哪一项是正确的?
我国刑事审判模式正处于由职权主义走向控辩式的改革过程之中,2012年《刑事诉讼法》修改内容中,下列哪一选项体现了这一趋势?()
溩湖相和三角洲相是海陆过渡相中与()关系最密切的沉积相。
下列各项中,对白细胞减少症有诊断意义的是()
胎头衔接是指
下列哪些是属于国家电压标准等级的()
阅读下面这首诗,写一篇500字左右的鉴赏评论文章。约客南宋.赵师秀黄梅时节家家雨,青草池塘处处蛙。有约不来过夜半,闲敲棋子落灯花。
如果一台微机的显示存储器VRAM的容量为256KB,它能存放80列×25行字符的屏幕数为( )。
Inthe1950s,thepioneersofartificialintelligence(AI)predictedthat,bytheendofthiscentury,computerswouldbeconvers
IhavebeenteachingforlongerthanIcaretosay,andalwaysofferacourseforenteringfreshmen.AndI’vediscoveredsomet
最新回复
(
0
)