首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Huge increase in the number of public relations companies. B、Shrinking cultural differences. C、New communications technologies
A、Huge increase in the number of public relations companies. B、Shrinking cultural differences. C、New communications technologies
admin
2013-05-19
54
问题
The rise of multinational companies, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the US leadership in PR is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their companies planning activities, compared to about one third of US companies that do so. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language.
Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial area, for instance, most Americans read The Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, the latter two being publications not often read in this country.
选项
A、Huge increase in the number of public relations companies.
B、Shrinking cultural differences.
C、New communications technologies.
D、PR efforts in other countries.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/JQg7777K
0
大学英语四级
相关试题推荐
A、Howmuchpocketmoneytheirchildrenneed.B、Whethertheirchildrenknowthevalueofmoney.C、Whattheirchildrenarelikely
A、Eyecontactisveryimportantinrelationships.B、Themoreeyecontact,thebetter.C、Thelesseyecontact,theworse.D、Commu
Forthispart,youareallowed30minutestowriteacompositiononthetopicShouldCo-legeStudentsDoPart-TimeJobs?Yousho
A、Literature.B、USCulture.C、TOEFL.D、BusinessEnglish.D细节题。四个选项都是表示课程的名词,注意听到课程时,要记录相关信息。女士在介绍课程时,提到了computerliteracy,interc
AprivatecompanyannouncedWednesdaythatit’slaunchingitsowngreenhousegasmeasuringnetworktosupplementgovernmentalan
Britainalmostmorethananyothercountryintheworldmostseriouslyfacestheproblemofbuildingupwards,thatistosay,of
Fromchildhoodtooldage,wealluselanguageasameansofbroadeningourknowledgeofourselvesandtheworldaboutus.When
Fromchildhoodtooldage,wealluselanguageasameansofbroadeningourknowledgeofourselvesandtheworldaboutus.When
Oneoftheproblemsinourdailylivesisthatmanyofusrushthroughtheday,withnotimeforanything...andwhenwehavetim
Amorecarefulsecretary____________(就不会犯这样明显的错误了).
随机试题
肝性脑病前驱期时的临床表现有
A.X线示大片阴影,呈肺叶和肺段分布B.X线示大片阴影,内有空洞伴液平C.X线示右上空洞,周围有斑片状阴影D.X线示右下偏心空洞,内壁凹凸不平肺炎球菌肺炎的影像学表现
患者,女,23岁。高烧1周,用抗生素、退烧药治疗效果不显著,伴烦躁口渴,关节肌肉疼痛,大便干结,小便短赤,查:面部蝶形红斑鲜艳,皮肤紫斑,舌红绛,苔黄腻,脉数。检验:白细胞、血小板降低,尿检有蛋白及红细胞,血沉快,血清总补体下降,抗核抗体阳性。辨证为
()是指政府根据本国不同时期产业结构的变化趋势而制定的,旨在通过产业间资源的合理配置,影响与推动产业结构的调整与优化,促进经济增长的产业政策。
在下列质量控制的统计分析方法中,需要听取各方意见,集思广益,相互启发的是( )。
企业营业增长率主要反映企业的()。
企业所得税的基本税率形式是()。
“学然后知不足,教然后知困”,体现良好的师生关系是()。
扣国共产党第十九次全国代表大会审议并一致通过十八届中央委员会提出的《中国共产党章程(修正案)》,其中明确要实现()、实现中华民族伟大复兴的中国梦的宏伟目标。
WhousuallytakecareoftheelderlypeopleintheUnitedStates?
最新回复
(
0
)