2. 外语
  3. • Read the text below about customer loyalty • In most of the lines (34-45), there is one extra word. It is either grammatica

• Read the text below about customer loyalty • In most of the lines (34-45), there is one extra word. It is either grammatica

admin2010-01-22  45
问题    • Read the text below about customer loyalty
   • In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
   • If a line is correct, write CORRECT on your Answer Sheet.
   • If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
                          Increasing Customer Loyalty
   Customers are not revolutionaries. They are attracted to the certainty of knowing that
   what they buy it will be good value for money or will perform a particular task effectively.
   34．They are cautious but their loyalty, without once achieved, is the key to business success.
   35．Brands can help to create customer loyalty by providing them a signpost to certainty and
   36．safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts
   37．so that the product is bought. Unluckily, only a small number of products have
   38．reached to this level. While everyone in business is aware of the need to attract and
   39．retain customers, that they often overlook the second, more important, half of the
   40．equation. In the excitement of beating against the competition and securing orders,
   41．managers often cannot ensure that the customer remains a customer. It has been
   42．estimated that since the average company loses between 10% and 30% of its customers
   43．every year and this only recently have organisations started to wake up to these lost
   44．opportunities and to calculate the financial implications. Established customers often buy
   45．lot more and, and in addition, they may also provide free word-of-mouth advertising.
选项
答案AGAINST
解析 “beat”“表示击败、战胜对手”，是及物动词，后面可以直接接“and securing orders”作宾语。故此处去掉against。
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