首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2017-06-11
59
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time" : the length of time people spend in a store.
Traditionally retailers measure "football" , as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retailer centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1. 3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering tilings like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Putting fruit-and-vegetable section near the entrance takes advantage of shoppers’______.
选项
A、common sense
B、shopping habits
C、shopping psychology
D、concerns with time
答案
C
解析
由“It turns out that selecting good flesh food is a way to start shopping,and itmakes people feel less guilty about reaching for the unhealthy stuff later on。”可知,商家把果蔬放在商店门口,是为了让人们在先挑到了新鲜的果蔬后觉得很兴奋,即使后来买些不太健康的东西,负罪感也会少一点,利用了消费者的购物心理。故答案为C。
转载请注明原文地址:https://kaotiyun.com/show/JVFO777K
0
考博英语
相关试题推荐
Thereisastoryofaverywickedmanwhodies.Beforehedied,hewas【C1】______theworstbecausetherewere【C2】______sinshehad
Thereisastoryofaverywickedmanwhodies.Beforehedied,hewas【C1】______theworstbecausetherewere【C2】______sinshehad
Thereisnoquestionthattheoldstyleofairpollutioncouldkillpeople.Inoneweekfollowingtheinfamous"peasouper"fogi
Theriverisalready_____itsbanksbecauseofexcessiverainfallandthecityisthreatenedwithalikelyflood.
Youaretowriteacompositionofnolessthan250wordsanddoyourcompositionneatlyontheAnswerSheet.Yourcompositionsh
AWorldWithoutBooksOrMusicIfbookshadneverbeendiscovered,manwouldhavefoundsomeotherwayofrecordinghiscomm
AWorldWithoutBooksOrMusicIfbookshadneverbeendiscovered,manwouldhavefoundsomeotherwayofrecordinghiscomm
VastherdsoflargegameanimalsonceroamedtheplainsofwhatisnowthestateofKansas.
AftertheviolentearthquakethatshookLosAngelesin1994,earthquakescientistshadgoodnewstoreport;Thedamageanddeath
Thefamousinventorwasawardedan______doctoratebytheuniversity.
随机试题
女性,36岁,主诉头晕、乏力、3年来月经量多,浅表淋巴结及肝、脾无肿大,血红蛋白58g/L,白细胞8.0×109/L,血小板185×109/L,血片可见红细胞中心淡染区扩大,网织红细胞计数0.005寻找病因应做哪项检查
A.UTPB.UDPC.UMPD.IMPE.dUMP(2006年第111题)能直接转变生成dUDP的化合物是
患者,男,16岁。糖尿病病史3年,经较严格饮食控制与口服磺脲类降血糖药治疗,始终未达正常。近来测空腹血糖10mmol/L,血酮0.34mmol/L,血红蛋白Alc10%。尿酮体(-)。患者身高、体重尚在标准范围内。当前最佳治疗应选择
洁净室与室外大气的静压差应大于
根据《中华人民共和国水污染防治法》,关于水环境质量标准和水污染物排放标准的说法,正确的有()。
人口迁移对迁人地和迁出地以及环境都会产生较大的影响。下列关于人口迁移影响的说法,错误的是()。
某公司有A、B、C、D四个部门,C、D两部门人数之和是其余部门人数的,A部门是其余部门人数的。若C、D两部门人数比是3:4,且D部门比B部门多10人,则总人数为多少?
在某地,每逢假日,市区主干道A和主干道B就会发生堵车现象。如果上述情况属实,则下列()项也是正确的。I.如果主干道A和B在堵车,那么这天就是假日Ⅱ.如果主干道A发生堵车,但主干道B没有堵车,那么这天就不是假日Ⅲ.如果这
根据物权法的规定,下列选项中,属于因事实行为引发物权变动的是()。
Oneofthe【C1】______beautifulsightsinthebirdworldisthemalepeafowl,orpeacock,strutting(炫耀)proudly【C2】______with
最新回复
(
0
)