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  3. What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

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问题 What is Market Segmentation?
Market segmentation is the process by which companies divide consumers into separate groups that share similar characteristics or needs.
Because of these similarities, consumers within a particular market segment are likely to respond to similar marketing strategies and【K4】______. By identifying market segments, providers of goods or services are better able to determine appropriate pricing, distribution, sales and advertising strategies, and meet their customers’ unique needs.
The process of segmentation is【K5】______from targeting, which is the choice companies make about which market segments to address. The intent of market segmentation is to identify similar groups of consumers and understand their desires and behaviors. Targeting is a strategic choice that determines which of these market segments a company wishes to 【K6】______and which the company may wish to ignore.
【K4】
选项 A、promotes
B、promoting
C、promotions
D、promotional
答案C
解析 空格前的连接词and为解题提供了线索。and是同位连接词，其前后连接的两个部分需要是同种形式。and前面出现了名词strategies，故而表示“广告，促销”之意的名词(C)promotions是正确答案。promote是动词，表示“推广，宣传，促进”的意思。promotional是形容词，表示“推广的，促销的”的意思。
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