2. 考研
  3. Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

admin2016-03-21  51
问题     Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
    Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper’s authors, argue that people who buy all their groceries at just one big supermarket pay less than those who purchase equivalent goods at a mixture of several supermarkets. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian’s study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent ￡631. Those who went to ten different places, by contrast, forked out ￡1,249.
    Many of those high-spending shoppers probably had money to burn. But bargain hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar. Mr. Tian reckons that irregular shoppers suffer from missing out on savings offered to more loyal customers, especially those earned after spending a lot in a particular store. Shoppers who frequent an abundance of different outlets also tend to be older, says Mr. Tian. They are less likely than people with young families to take advantage of deals that require them to buy goods in bulk.
    Those who buy their groceries in fewer stores—and so spend less—are also more likely to do their shopping online. And on the Internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar. Supermarkets do not always stock such ranges in their small convenience outlets: people shopping in a hurry may as well be encouraged to buy more expensive varieties. In big stores, low-cost lines may be placed well above or below a shopper’s line of sight. Search a supermarket’s online store, however, and they pop up just as attractively as more expensive brands. That provides much less scope for shelf deception.
It can be learned that supermarkets’ own-label goods______.
选项 A、may be attractive to online shoppers
B、may attract those who shop in a hurry
C、may be put at the most obvious places
D、may be unappealing for their low prices
答案A
解析 根据supermarkets’own—label goods定位到最后一段第二句：And on the Internet theyare more likely to buy products from supermarkets’cheaper own—label ranges．“在网络上他们(网购者)更可能购买超市更廉价的自有品牌商品。”由此可见超市自有品牌产品对于网购者是有吸引力的，故[A]项may be attractive to online shoppers是正确的。
转载请注明原文地址:https://kaotiyun.com/show/JisZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)