首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
of scale进入发展阶段(Growth phase)成本将会大幅度的下降同时销售量会上升,且这个时候生产的规模经济(economies of scale)开始生效。
of scale进入发展阶段(Growth phase)成本将会大幅度的下降同时销售量会上升,且这个时候生产的规模经济(economies of scale)开始生效。
admin
2022-03-30
126
问题
Today we’re going to look at marketing over the lifetime of a product and how the different facets in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategy we employ.
Of course, the first stage in the product life cycle is known as the Market Introduction Stage. At this point,
costs are very high
indeed, and, since the product is fresh to the market,
sales volume can be low
to start as the product has yet to take off. What the marketing department must do therefore is get as much publicity as possible for the product and begin to develop brand awareness and loyalty. Think of the process as little steps. The first step is to get the brand noticed by your
target market
. This will require aggressive advertising using mediums which are likely to expose the product to, and, just as importantly, appeal to the target customer. The next step would be to encourage the target market to
try the product
. Promotions, free trials and other special offers all play a role in new customers over to your brand.
Don’t expect to make money during the Market Introduction Stage. The focus should be solely on creating brand awareness.
Then we move into the Growth phase. Now here
costs will reduce dramatically as sales rise and economies of scale
in production begin to kick in. Public awareness of the product has increased and the focus of the marketing campaign will now switch more from creating awareness to generating customer loyalty and brand recognition. The first step for the marketing goal is
to find a way to reward return customers
for their loyalty — in other words, provide them with an incentive to continue coming back.
During the growth phase, several new competitors are likely to emerge as tangible threats to the business. The next step for the marketing team, then, is to
differentiate their brand
from the term on the market. Unless customers see your product as distinct from the competitors’, they really have no reason to remain loyal to it; therefore, this brand differentiation that I have just spoken of is vital.
So, you’ve grown your business, now it’s time to sit back and reap the rewards. We’re into the Maturity Stage. During this period,
sales will peak
as the saturation point is reached.
Competition will be intense
, however, the work you have done on developing brand loyalty and differentiating your product from that of competitors’ will really pay off now. The marketing department must continue to differentiate the brand from competitors’, and, if possible, diversify the product features; that is,
find new applications for the product
in order to open up potential new markets and prolong the Maturity Stage.
The final stage in the product life cycle is Saturation and Decline. Some would argue that reaching this stage is a natural progression for every product. However, there is a growing belief that, should the marketing department do its job properly, the product should stabilise and never really fall into decline. We’ll examine this debate a little more closely next time.
选项
答案
of scale
解析
进入发展阶段(Growth phase)成本将会大幅度的下降同时销售量会上升,且这个时候生产的规模经济(economies of scale)开始生效。
转载请注明原文地址:https://kaotiyun.com/show/Jw8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
ChooseTWOlettersA-E.Writeyouranswersinboxes25and26onyouranswersheet.WhichTWOofthefollowingwereont
Questions15-21ReadingPassage2hasnineparagraphsA-I.Fromthelistofheadingsbelowchoosethemostsuitableheadingfor
CLUBSFORSTUDENTSThereareavarietyofClubswhichprovidesocialandculturalactivitiesforthosewishingtomeetotherswi
LookattheintroductiontoWestThamesCollegeonthefollowingpageandatthestatements(Questions14~20)below.Inboxes14-
GOODREASONSFORCHOOSINGATLASENGLISHLANGUAGECOLLEGEOnanEnglishcoursewithAtlasEnglishLanguageColleg
ReadthepassagebelowandanswerQuestions15-21.CoursesAvailableatNorthCoastCollegeCampusesAgriculture
meals本题有关该工作的工资待遇。录音原文中的with…provided是题目plus…的同义替换。
brand该题题目处的rivalproducts表示“竞争对手的产品”。在发展阶段出现的新的竞争对手,销售部门可以做的是使他们的品牌区别于竞争对手的产品。
Scientistshavetraditionally(classified)plantsby(groupingthem)accordingtosimilaritiesintheiroverall(appear),their
随机试题
胎儿窘迫的护理措施,不正确的是
调查发现某高原地区居民结肠癌的发病率高于全国平均水平,研究者注意到该地区人们的饮食习惯具有高脂肪摄入,低蔬菜、水果摄入的特点,拟开展一项课题研究,分析饮食习惯与结肠癌的关系,考虑到因果现象发生的时间顺序,最佳研究方法应为
下列有关XBRL优势的表述中,正确的有()。
一个投资方案年收入300万元,不含财务费用的总成本为200万元,其中折旧75万元,所得税税率为40%,则该方案有运营期年税后现金流量净额为()。
2016年9月某化肥厂(增值税一般纳税人)购进一台污水处理设备并投入使用(该设备属于环境保护专用设备企业所得税优惠目录列举项目),取得增值税专用发票注明设备价款100万元、进项税额17万元,该厂可抵免企业所得税税额()万元。
请从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
计算,其中D:1≤x2+y2≤9,
设∑为平面y+z=5被柱面x2+y2=25所截得的部分,则曲面积分I=(x+y+z)dS=_____________.
Theideathatpeoplemightbechosenorrejectedforjobsonthebasisoftheirgenesdisturbsmany.Such【C1】______mayhowever,
ADon’tBeaPerfectionistBTheBenefitsofKnowingWhereWeWanttoGoCHardWorkPlusGoodLuckDTheOutcomesofOurEf
最新回复
(
0
)