首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2013-11-06
80
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M2】
选项
答案
general—specific
解析
语篇错误。general意思为“总体的,大概的”,specific意思为“具体的,明确的”。此处专门的节目应该是有其“具体明确的”目标市场。而不是“大概的”目标市场,应该要改为specific,与之前的specialized对应。
转载请注明原文地址:https://kaotiyun.com/show/JxZO777K
0
专业英语八级
相关试题推荐
GesturesI.Universalusageofgesturesincommunication1)GesturesarewidelyusedespeciallyinArabcountries.2)Gesturesh
AHealthyMixofReading,WritingandTechnologyTechnologyhasinfluencedstudents’learninginthefollowingaspects;I.About
CultureShockI.CultureshockPeoplehavedifficultyin(1)_____toanewculturecompletelydifferentfromtheirown.Theshock
Womenfromthemid-30stothemid-50sarelesslikelythanAmericansoverallbeveryhappy,andmanyarerackedbyworriesabout
Globalizationisthepresentworldwidedrivingtowardaglobal-(1)______izedeconomicsystemdominatedbysupranationalcorpor
Changesinclimatethathadalreadytakenplacearemanifested(1)______fromthedecreaseinextentandthicknessofArcticsea
Changesinclimatethathadalreadytakenplacearemanifested(1)______fromthedecreaseinextentandthicknessofArcticsea
TheIndiancoastalbelthasnotrecordedmanyTsunamisinthepast.Wavescompanyingearthquakeactivityhavebeenreportedover
Theimmediatepurposeofthegovernmentloanguaranteestothetwosolarenergycompaniesis
WhatdoseveralairlinesblametheEuropeanauthoritiesfor?
随机试题
男,45岁,一周前因急性阑尾炎,进行手术治疗时阑尾系膜出血,缝扎止血时致回肠末段血运障碍,行回肠部分切除吻合术,腹腔引流,间断性引出血性液每日约200ml,查体:腹胀,右侧腹压痛,未触及肿块,肠呜音弱,血压120/82mmHg,R20次/分,白细胞12×1
下列哪些不是气短与喘证的鉴别点:
A、物理特性B、生物效应特性C、化学特性D、衍射作用E、热效应X线抑制、损伤细胞属于
()是指金融资产价格和商品价格的波动给商业银行表内头寸、表外头寸造成损失的风险。
有限责任公司股东向股东以外的人转让股权须将转让事项以书面形式通知其他股东,其他股东自接到书面通知之日起满()日未答复的,视为同意转让。
简要阐述教育研究的基本过程。
不属于债券和股票的相同点的是()。
蒙台梭利的儿童发展观偏重于()
WithAirbus’sgiantA380airlineraboutintotaketotheskies,youmightthinkplanescouldnotgetmuchbigger—andyouwoul
Withtheriseofthegreatmetropolis(大都市)intheindustrialera,cityplanningintheWestpassedoutofthehandsofthearch
最新回复
(
0
)