首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
admin
2013-02-05
55
问题
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google’s new service extends AdSense in three ways. Instead of Genie’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
Now, the most effective form of advertising is ______.
选项
A、a 30-second prime-time TV ad
B、a 30-second prime-time online advertising
C、online advertising
D、most expensive TV ad
答案
C
解析
本题问“目前最有效的广告形式是什么”。相关部分在题文第一段第四行,"A 30-second prime-time TV ad was once considered the most effective-and the most expensive- form of advertising. But that was before the internet got going. And this week online advertising made another leap forward."(三十秒
转载请注明原文地址:https://kaotiyun.com/show/KAI7777K
0
大学英语六级
相关试题推荐
Sugarlessyoghurt(酸奶)couldhelpbeatbadbreath,toothdecayandgumdisease,sayscientists.Japaneseresearchersfoundeatin
A、Itwasjustso-so.B、Itwasgreat.C、Itwasterrible.D、Itwasinteresting.C对话中男士询问女士的面试怎么样,女士回答chancesareslim…Ievenforgo
Forthispart,youareallowed30minutestowriteashortessayonthetopicofShouldSchoolsOfferHandwritingLessons?.You
A、Professorandstudent.B、Bossandemployee.C、Interviewerandinterviewee.D、Presidentandadviser.C选项均是一对身份相对的词表明,本题考查对话双方的关
Leadershipisthemostsignificantwordintoday’scompetitivebusinessenvironmentbecauseitdirectsthemanagerofabusiness
LearningFromInformalCities,BuildingforCommunitiesWhatiftherewereabetterwayofliving?Awaythatwasmoreenvir
A、Shehasredhair.B、Shehasblackhair.C、Herphotoisinthenewspaper.D、Shelookslikethemissinggirl.D对话中男士提到Shelooks
Advertisementsappeareverywhereinmodernsociety.Therearemanywaystoadvertiseandadscomeindifferentforms.Newspapers
A、Themanfeltsorryforreadingthewoman’sreport.B、Themanhasdiscardedthewoman’sreportbymistake.C、Thewomanhasprin
CampwithValuableTherapyforKidswithSpecialNeedsMatthewHoffmanwillspendmuchofhissummerdoinghandwritingexerc
随机试题
Manythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethingswedoknow.First,weknowthata
双链DNA的Tm高是由下列哪组碱基含量高所引起
社区卫生服务的骨干力量是
关于片剂润滑剂作用的说法,错误的是()。
工程施工质量不符合要求时,经返工重做或更换器具、设备的检验批后应()。
自动喷水灭火系统年度检测中,对喷头重点检查喷头选型与保护区域的使用功能、危险性等级等匹配情况,核查闭式喷头玻璃泡色标高于保护区域环境最高温()℃的要求,以及喷头无变形、附着物、悬挂物等影响使用的情况。
1945年抗日战争胜利,中国作为联合国安理会五大常任理事国之一,国际地位显著提高。其原因是()。
真社会性动物是一类具有高度社会化组织的动物,具有繁殖分工(群体中可分为专门进行繁殖的阶级,或是较少、甚至不进行繁殖的阶级)、世代重叠(群体中的成熟个体,可分为两个以上的世代)、合作照顾未成熟体(某一个体会照顾群体中其他个体的后代)的特征。根据上述定义,下
新时期以来逐步形成的对外开放新格局是()
Shell排序、快速排序、堆排序的稳定性如何?(23)。若要尽可能的完成对实数数组的排序,且要求排序是稳定的,则应选(24)。若用插入排序算法对n个记录进行排序,最佳情况下,对关键字进行的比较次数为(25)。对于多关键字而言,(26)是一种方便而又高
最新回复
(
0
)