2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ridership had been declining【C3】________.
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C7】
选项 A、However
B、Therefore
C、Moreover
D、Whereas
答案B
解析 本题考查上下文逻辑关系，前文的原文信息为the automobile became America’s standard of convenience. Also. air travel had easily 6 itself as the fastest method of traveling great distances. (汽车和飞机成了方便而快捷的交通工具)；后文的原文信息为the task for DDB Needham was to________consumers to consider other aspects of train travel in order to________their attitudes and increase the likelihood that trains would be considered________travel in the west. (铁路的广告公司必须让消费者认识到铁路的其他好处，促使他们乘坐火车)。由此可见，前后文是因果关系，即由于汽车和飞机比火车更为方便和快捷，所以要让消费者认识到火车的其他好处以增加客流，因此答案选择B项Therefore最为合理。
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