首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the
admin
2015-07-27
49
问题
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the display tables at the front of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are emerging as a serious alternative to the paper kind. Amazon, comfortably the biggest e-book retailer, has lowered the price of its Kindle e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books. Newly released blockbusters may sell as many digital copies as paper ones. The proportion is growing quickly, especially when many bookshops are closing.
For readers, this is splendid. Just as Amazon collapsed distance by bringing a huge range of books to out-of-the-way places, it is now collapsing time, by enabling readers to download books instantly. Moreover, anybody can now publish a book, through Amazon and a number of other services. Huge choice and low prices are helping books hold their own on digital devices, even against "Angry Birds".
For publishers, though, it is a dangerous time. Book publishing resembles the newspaper business in the late 1990s, or music in the early 2000s. Although revenues are fairly stable, and the traditional route is still the only way to launch a blockbuster, the climate is changing. Some of the publishers’ functions — packaging books and promoting them to shops — are becoming obsolete. Algorithms and online recommendations threaten to replace them as arbiters of quality. The tide of self-published books threatens to swamp their products. As bookshops close, they lose a crucial showcase. And they face, as the record companies did, a near-monopoly controlling digital distribution: Amazon’s grip over the e-book market is much like Apple’s control of music downloads.
Yet there are still two important jobs for publishers. They act as the venture capitalists of the words business, advancing money to authors of worthwhile books that might not be written otherwise.
And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived.
They are doing some things right. Having watched the record companies’ impotence after Apple wrested control of music-pricing from them, the publishers have managed to retain their ability to set prices. But they are missing some tricks. The music and film industries have started to bundle electronic with physical versions of their products — by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should bundle e-books with paper books. They also need to become more efficient. Digital books can be distributed globally, but publishers persist in dividing the world into territories with separate editorial staffs. In the digital age it is daft to take months or even years to get a book to market. And if they are to distinguish their wares from self-published dross, they must get better at choosing books, honing ideas and polishing copy. If publishers are to hold readers’ attention they must tell a better story — and edit out all the spelling mistakes as well.
From the last paragraph, we know that
选项
A、e-books are now sold together with the paper versions.
B、a digital publication usually takes months or years to get to market.
C、the official publications are actually superior to the self-published ones in quality.
D、publishers have hired different editors in different areas.
答案
D
解析
事实细节题。最后一段第四、五句提到。传统出版商要学习音乐和电影公司,把纸质书和电子书捆绑销售,但这是作者认为传统出版商需要学习的,还没有付诸实践,排除[A];第八句大意是,在数码时代,出版一本书还需要几个月甚至几年就太荒唐了,所以[B]错误;本段倒数第二句说,如果他们想让自己的产品从那些私人出版的书籍中脱颖而出的话,就必须在筛选作品、构建主题和文字润色上下足功夫,[C]的内容只是一个假设,排除;本段第七句说,出版商却仍坚持把世界分割成不同的区域,每个区域配备各自的编辑人员,故[D]正确。
转载请注明原文地址:https://kaotiyun.com/show/KlOO777K
0
专业英语八级
相关试题推荐
TheNationalDayoftheUnitedStatesis
Whichofthefollowingwordsisbuiltbyabbreviation?
GlobalizationisanewinternationalsystemthathasreplacedtheColdWarsystem.However,unlesstheworldweremadeofjust【M
Whichofthefollowingpoetsisdifferentfromtheothers?
HowInterpretersWork?Ⅰ.UnderstandingA.Aboutwordsandexpressions—【1】______wordsmaybeleftout:【1】______—Ifnot
Whatisadrug?Mostpeoplelikelythink【1】______thinkthere’saperfectlysimpleanswertothisque
Therelationshipbetweenthehomeandmarketeconomieshasgonethroughtwodistinctstages.Earlyindustrializationbeganthep
AccordingtoSharon,whoisthemostlylikelytofallvictimtohemochromatosis?
______referstotheextensivesoundchangesaffectingvowelsbetween1400and1600.
ReadingontheInternet:TheLinkbetweenLiteracyandTechnologyWithaccesstotheInternetathomeandinclassrooms,Ali
随机试题
有两种理想气体,第一种的压强记作p1,体积记作V1,温度记作T1,总质量记作m1,摩尔质量记作M1;第二种的压强记作p2,体积记作V2,温度记作T2,总质量记作m2,摩尔质量记作M2。当p1=p2,V1=V2,T1=T2时,则为()。
下列选项中,属于操作风险类别的有()。Ⅰ.人员因素Ⅱ.内部流程Ⅲ.系统缺陷Ⅳ.外部事件
通货膨胀是由于:
一场球赛共有3局,第一局结束后有20%的观众离场,第二局结束之后,剩下的观众中离场的比例比第一局结束时高出5个百分点。此时剩下的观众人数为600人。问:球赛开始时有多少名观众?
作为公共健康政策的工具,与研究毒素对动物的影响相比较,流行疾病的研究有利之处在于,在流行病学中绝不需要在不同种类的生物间作推论。下列选项中,可由上文推论得出的是()。
我对他们的阅读并不认真,但他们________的豪迈精神激励了我,使我明白了一个作家必须要有一块属于自己的地方。一个人在日常生活中应该谦卑退让,但在文学创作中,必须________,独断专行。依次填入画横线部分最恰当的一项是()。
根据下列材料回答问题。2013年1—10月,全国汽车商品累计进出口总额为1307.15亿美元,同比增长2.16%,同比年内首次呈现增长。其中:进口金额664.72亿美元,同比增长0.18%.结束了9月下降趋势;出口金额642.43亿美元,同比增
PhyllisWheatleyisregardedasAmerica’sfirstblackpoet.ShewasborninSenegal,Africa,about1753andbroughttoAmerica
Itisanunderstoodfactthatwaterhelpsmobilizesolublenutrients,transportwastematerialsandregulatesbodytemperature.(
Americansareahighlymobilepeople.Whatfactorscausethemtomove?The(36)______foreconomicbettermentisgenerallythemos
最新回复
(
0
)