首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
36
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M4】
选项
答案
vast—vastly
解析
语法错误。vastly是副词,修饰后面的形容词different,表示程度,意为“很,非常”。
转载请注明原文地址:https://kaotiyun.com/show/KvKO777K
0
专业英语八级
相关试题推荐
Achildattheageof4isprobablygoingtoa______schoolinBritain.
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
AnEnglishnewspaperiscurrentlyrunningadiscussiononwhetheryoungpeopleinChinatodayare(not)moreself-centredandun
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Owingtothegreatgeniusofthe14thcenturypoet______theBritishnativeliteraturewassufficientlyvigorousandexperience
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
随机试题
某工厂每月生产某种模具的个数x与需要的总费用的函数关系为8+x+(费用单位:万元)。若将这些模具以每个7万元售出,问每月生产多少个产品时利润最大?最大利润是多少?
Excel电子表格中,当工作表文件建立并经编辑后将其保存于磁盘的方法是
在腹前壁上第3腰椎的体表定位点是
指导细菌新陈代谢、生长繁殖和遗传变异的物质基础是
下列选项中,可出现库斯莫尔呼吸的是
某县通达建筑工程公司在承建奥林大厦期间,长期拖欠工人工资。该县劳动局作出处理决定,要求通达公司支付工资,并加付相应的赔偿金。通达公司在法定期限内既未履行处理决定,也未申请行政复议或者提起诉讼。县劳动局申请县法院强制执行。根据行政诉讼法律制度的规定,下列关于
纳税人自产自用的应税消费品,凡用于其他方面,应当纳税的,按照纳税人当月销售的同类消费品的销售价格计算纳税。如果当月同类消费品各期销售价格高低不同,则应()。
Someyearsagotwonutritionexpertswentgroceryshopping.Foradollar,AdamDrewnowskiandS.E.Spectercouldpurchase1,200
THEDOMESTICATIONOFANIMALS1Thedomesticationofwildspeciesleddirectlytodenserhumanpopulationsbyyieldingmorefoo
Thereareoccasionswhengivingagift______spokencommunication,sincethemessageitofferscancutthroughbarriersoflan
最新回复
(
0
)