首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2019-09-30
138
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
Companies find it difficult to avoid feature creep because consumers
选项
A、find complex gadgets easy to manage.
B、are attracted by gadgets with more features.
C、do not like the gadgets featured by simplicity.
D、know the virtues of complexity very well.
答案
B
解析
事实细节题。考查因果细节,根据avoid feature creep定位到第三段。本段中because引导的从句解释了功能蔓延的根源,即人们首先是被产品的复杂功能所吸引,故B项正确。
转载请注明原文地址:https://kaotiyun.com/show/Kve4777K
0
考研英语二
相关试题推荐
Thesentence"Aftereachrainshower,anotherInternetmillionairesprangup"(Paragraph1)means______.Wecanlearnfromthe
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Whowouldhavethoughtthat,globally,theITindustryproducesaboutthesamevolumesofgreenhousegasesastheworld’sairlin
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
Formostofthe20thcentury,Asiaaskeditselfwhatitcouldlearnfromthemodern,innovatingWest.Nowthequestionmustber
Neuroscientistshavelongunderstoodthatthebraincanrewireitselfinresponsetoexperience—aphenomenonknownasneuroplast
随机试题
智能化的数字式万用表一般都具有的功能是()。
用生产成本加期间费用法估算总成本费用时;期间费用包括()
“先行组织者”的提出者是美国著名心理学家()。
阅读下列材料,按要求作文。鹿特丹世乒赛结束后,师生们一起议论。生甲:太好了,中国队又包揽了全部冠军,这叫实至名归,竞技体育就得靠实力说话。生乙:但我更愿意看见外国选手成功挑战中国名将,一个国家长期垄断某项体育比赛的金牌,其实并不利于这一项目的发展。
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
国民生产总值(南京财经大学,2011)
A.条件(1)充分,但条件(2)不充分。B.条件(2)充分,但条件(1)不充分。C.条件(1)和(2)单独都不充分,但条件(1)和条件(2)联合起来充分。D.条件(1)充分,条件(2)也充分。E.条件(1)和(2)单独都不充分,条件(1)和条件(2
设x3一3xy+y3=3确定y为x的函数,求函数y=y(x)的极值点.
设x1,x2,…,xn是取自总体X的一个样本值,且X服从参数为λ的泊松分布,求未知参数λ的最大似然估计量.
Theycallthemthenewbreadearners.Theyarewomen,andtheyaresettotakeover.Womenarebeginningtorise【C1】______to
最新回复
(
0
)