首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2019-09-30
92
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
Companies find it difficult to avoid feature creep because consumers
选项
A、find complex gadgets easy to manage.
B、are attracted by gadgets with more features.
C、do not like the gadgets featured by simplicity.
D、know the virtues of complexity very well.
答案
B
解析
事实细节题。考查因果细节,根据avoid feature creep定位到第三段。本段中because引导的从句解释了功能蔓延的根源,即人们首先是被产品的复杂功能所吸引,故B项正确。
转载请注明原文地址:https://kaotiyun.com/show/Kve4777K
0
考研英语二
相关试题推荐
Thesentence"Aftereachrainshower,anotherInternetmillionairesprangup"(Paragraph1)means______.Whatdoesthepassage
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentyearsithasbeenparticularlyscorn
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentyearsithasbeenparticularlyscorn
Thequestioningoftheroleofthepubliegalleryisnotanewphenomenon.Itissomethingthathasbeenarguedoversinceitsv
Laborisnotjustameaningfulexperience—it’salsoamarketableone.Wheninstantcakemixeswereintroduced,inthe1950s,hou
随机试题
职能式组织结构的主要特点包括
活跃期指宫口开大
颞下颌关节紊乱病与耳源性疾病鉴别的主要依据是
监理机构对承包人的检验结果进行复核的方法有()。
陈某投资100元,报酬率为10%,累计10年可积累多少钱?()
某企业生产甲产品完工后发现10件废品,其中4件为不可修复废品,6件为可修复废品,不可修复废品成本按定额成本计价,每件250元,回收材料价值300元,修复6件可修复废品,共发生直接材料100元,直接人工120元,制造费用50元,假定不可修复废品净损失由同种产
社会主义法制建设的中心环节是()。
既可作为输入设备又可作为揄出设备的是
Doyouagreeordisagreewiththefollowingstatement?Youngerchildren(agedfromfivetoten)shouldberequiredtostudyart
A、ItisthemostserioustypeofneglectB、Itiseasiertoidentifythanphysicalneglect.C、Itcanbeasdamagingasphysicaln
最新回复
(
0
)