首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2019-06-23
63
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
PointCast Network is most probably _____.
选项
A、a company that develops the latest push software
B、a tool that promotes a company’s online marketing
C、the first company that used an online push software
D、the most popular software that helps a company push
答案
A
解析
第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子,由此可见,Pointcast Network应为一家开发软件的公司,因此A为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/KxX7777K
0
大学英语六级
相关试题推荐
A、Totestthestrengthofafriendship.B、Tobringfriendsevencloser.C、Toknowmorepeoplewhoareinneed.D、Tomakeyourfr
A、It’sbeingoutdoors.B、Sheneedstodealwithdifferentpeople.C、It’ssometimesdangeroustodriveatnight.D、Shehastowor
A、Sheearnedalotofmoney.B、Shelearnedmanythings.C、Shewasacquaintedwithmanypeople.D、Shebecameanartmajor.B①选项都是
KyleMaguirewantedtoattendtheUniversityofNebraskaassoonashegraduatedfromhighschoolyearsago.AnaspiringWebdev
Mathematicalabilityandmusicalabilitymaynotseemonthesurfacetobeconnected,butpeoplewhohaveresearchedthesubject
LecturesandDiscussionsForthispart,youareallowed30minutestowriteashortessayentitledLecturesandDiscussions
In1915EinsteinmadeatriptoGottingentogivesomelecturesattheinvitationofthemathematicalphysicistDavidHilbert.H
In1915EinsteinmadeatriptoGottingentogivesomelecturesattheinvitationofthemathematicalphysicistDavidHilbert.H
In1915EinsteinmadeatriptoGottingentogivesomelecturesattheinvitationofthemathematicalphysicistDavidHilbert.H
随机试题
下列有关靶向制剂的靶向效率Te的表述中正确的是()
下列哪项属于绛舌的临床意义
控制肺结核流行的最根本的措施是()
下列各项属于可行性研究报告内容的是()。
2006年8月-2008年3月,H市B房地产开发有限公司在W省A市(设区市)城市规划区内,通过合法方式取得一国有建设用地使用权,并建成C商品住宅小区。建成后,王某购买了该小区住房一套,并签订了购房合同。其中,2007年5月,B房地产开发有限公司改制为B房地
关于项目建议书编制说明不正确的是()。
常见的影响工程进度的风险有()。施工方进度控制的措施主要包括()。
教科书(又称课本)是依据___________编写的,系统反映学科内容的教学用书。
保险监督管理机构自收到设立保险公司的正式申请文件之日起多长时间内,应当作出批准或者不批准的决定?()
______isalongpoemofover3000linesandthenationalepicoftheEnglishpeople.
最新回复
(
0
)