2. 考研
  3. Every successful business is built on superior senses of timing, opportunity, responsibility, and not infrequently, humor. None,

Every successful business is built on superior senses of timing, opportunity, responsibility, and not infrequently, humor. None,

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问题 Every successful business is built on superior senses of timing, opportunity, responsibility, and not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to empathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings—indeed all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it their ventures might have been short-lived or at least far less successful. But many top-level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying on subordinates’ reports—second-or-third-hand information—to define and sense the market for them.(approximately 149 words)
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答案 每一个成功的企业都是建立在一些优秀意识之上，如规划时间、把握机会、承担责任以及不可缺乏的幽默感。然而，这些能力没有一个比感知市场的能力更为重要。高管们有一个非常重要的本能，就是他们可以设身处地为客户着想，并从客户那获得真知灼见，他或她可以以此指导公司的技术、产品以及售后服务，甚至包括一个公司战略态势的各个层面。比尔·盖茨之类的人就把这种能力带到了他们创立的公司。没有这种能力，公司可能会好景不长，或者至少没有这么成功。但是对于一些高级经理，特别是那些工业公司的经理，他们把与消费者的沟通看作是销售员和营销员分内的事。即使他们认为市场是公司的重点，但随着公司的发展，大多数人会仅限于和客户保持有限的联系，他们凭借下属的报告——二手或三手的信息，来判断和感知市场。
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