2. 外语
  3. Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product defin

Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product defin

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问题     Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product definitions, forcing fol- lowers to adapt to a standard or invest in an unproven alternative. Today, however, the largest payoffs may go to companies that lead in developing integrated approaches for successful mass produc- tion and distribution.
    Producers of the Beta format for video cassette recorders(VCR’ s), for example, were first to develop the VCR commercially in 1975, but producers of the rival VHS(Video Home System)format proved to be more successful at forming strategic alliances with other producers and distributors to manufacture and market their VCR format. Seeking to maintain exclusive control over VCR distribution, Beta producers were reluctant to form such alliances and eventually lost ground to VHS in the competition for the global VCR market.
    Despite Beta’ s substantial technological head start and the fact that VHS was neither technically better nor cheaper than Beta, developers of VHS quickly turned a slight early lead in sales into a dominant position. Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage. The perception among consumers that prere- corded tapes were more available in VHS format further expanded VHS’ s share of the market. By the end of the 1980 s, Beta was no longer in production.
The passage is primarily concerned with which of the following?
选项 A、Evaluating two competing technologies.
B、Tracing the impact of a new technology by narrating a sequence of events.
C、Reinterpreting an event from contemporary business history.
D、Illustrating a business strategy by means of a case history.
E、Proposing an innovative approach to business planning.
答案D
解析 主题题型：A．评价两种竞争技术。无。B．追溯一新技术影响，讲述一系列事件。无。C．重解释一事件。无。D．正确。举一历史例证来描述一商业策略。该策略即为L6一10：发展大规模生产销售联合战略。例证为二、三段的叙述。E．推行一新方法。无。
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