首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
admin
2015-06-24
41
问题
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate clients. But two unfriendly trends have driven Dell to sell its computers at a place where chairman Michael Dell swore he would never be caught dead: a Dell retail store.
【F1】______"We’re seeing more andmore of our technology intersecting with home entertainment," says Ro Parra, a senior vice president of Dell’s home and small-business group. To attract gamesters and movie watchers, Dell has unveiled new models in its multimedia XPS line. The units range from a $3,500 desktop-notebook hybrid with a 20-in. screen and a remote, to a $2,270 gaming desktop with a swanky scarlet-and-gray exterior and high-end specs. Parra says Dell’s stores give consumers a chance to see its multimedia PCs and laptops in a home environment, paired with some of Dell’s other consumer goods like its flat-screen TV sets. The company expects to open more stores in the fall.
The second reason for Dell to go retail is more prosaic. For years, Dell’s direct-shipment model proved especially good for selling to businesses, which generate 80% of its sales.【F2】______So everyday shoppers are powering the industry’sgrowth. The consumer market grew at twice the pace of the enterprise market last year, according to technology-research firm IDC.
Many of the challenges facing Dell seem to spring from the very innovations that made it a power force. By selling direct, Dell keeps a lid on overhead and offers customized computers at competitive prices, with relatively swift delivery. As the price of computing dropped, Dell was consistently able to shed costs and maintain a price advantage over rivals. But this year Dell’s competitors have attacked that price gap.【F3】______Retailers have also cut prices, evenselling at cost and relying on upgrades and services for profits.
One possibility that doesn’t exist is the ability to walk out of the store with a computer. The newstores won’t carry inventory, so consumers will have to wait a few days for delivery.【F4】______Even as the company speeds up its retail operation, Dell CEO KevinRollins still downplays the significance of the home market, saying "It’s a secondary priority compared to our corporate customers." And he argues that the move is really an expansion of the small booths that Dell has set up in malls to allow customers to place orders. Says Parra: "We have 160 booths that have been very successful, and all we are doing is expanding on that success."
【F5】______Dell is retraining its customer-support staffand offering a new service called Dell Direct, which allows a technician to connect to a customer’s computer to root out problems. That’s partly in response to harsh criticism after the company didn’t initially beef up customer support as business grew, leading to 30-min. waits to talk to a phone representative.
Last year Dell also announced it would hire 1,500 more call-center workers. "What I am most excited about is the investment in customer support," says Rollins."It allows consumers who are not on a network directly, to connect with us the same way a big corporate client would."
A.HP slashed thousands of jobs and reduced the number of assembly plants, streamlining its supply chain and enabling it to go head to head with Dell on low-end machines.
B.The stores are part of a bigger program to make the company more user-friendly.
C.That lowers operating costs, but Vitelli, senior vice president of consumer electronics, says the impatience of the gotta-have-it-now mall shopper is not on Dell’s side: "Are you going to go to the restaurant, look at the menu and say, ’That’s great. Send me the meal in 10 days’?"
D.But the business market is becoming more commoditized, and prices are in a free fall. On the other hand, the sale to individual customers has grown rapidly.
E.Dell CEO Kevin Rollins considers the home market as its second priority because it generates less profit.
F.The first trend is the ever popular commingling of computing and entertainment in your living room. Yet Dell lives at the office.
G.The company is very confident that its retail stores will expand rapidly in the next few years.
【F3】
选项
答案
A
解析
此空前出现信息词Dell’s competitors和price gap,说明有关竞争对手及价格战,可以推测下文可能以某竞争公司为例,纵观各选项,A出现HP(惠普公司),即Dell的竞争对手,go head to head with Dellon low-end machines(在低端产品上并驾齐驱),与上文衔接,故应选A。
转载请注明原文地址:https://kaotiyun.com/show/Lf74777K
0
考研英语一
相关试题推荐
CaloriesandHumanHealthDieting,accordingtoanoldjoke,maynotactuallymakeyoulivelonger,butitsurefeelsthatw
IsEinstein’sGeneralTheoryofRelativityPerfect?Familiarasitmayseem,gravityremainsamysterytomodemphysics.De
Whenspeakingaboutsciencetoscientists,thereisonethingthatcanbesaidthatwillalmostalwaysraisetheirindignation,
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliers,andstockholders,bythefinancialcommunity,bythe
YouaresupposedtowriteforthePostgraduatesAssociationanoticetorecruitvolunteersforaninternationalconferenceongl
Overthepastcentury,allkindsofunfairnessanddiscriminationhavebeencondemnedormadeillegal.Butoneinsidiousformco
TheCampusNewshasreportedontherecentuniversitySpringSportsMeetbutyoufindthereisamistake.Writetotheeditorab
TheSpecialForcesClub,foundedin1945inLondonbyformermembersoftheSpecialOperationsFxecutive,isareminderthatsome
Ifthereisonecentral,recurringmistaketheUnitedStatesmakeswhendealingwiththerestoftheworld,itistoassumethat
Lifeisunfair,aseventheBibleacknowledges.Wecan’tallhitabaseballlikeDiMaggioorsingliketheBeatles.Buthowmuch
随机试题
促进胃排空的原动力来自
山楂具有助消化作用,是因其含有
复方对乙酰氨基酚片分析A、对乙酰氨基酚B、阿司匹林C、咖啡因碘量法
中等发达程度的地区要通过多种形式加快()阶段教育发展步伐,积极探索和推广普通高中课程与职业技能教育相结合的综合性教育的支持。
关于职业健康安全与环境管理体系的比较,下列说法中正确的是()。
中央银行的独立性实质上是如何处理中央银行和()的关系。
货币在发挥下列哪种职能时,必须是足值的货币?()
A=PassageOneB=PassageTwoC=PassageThreeInwhichpassage...PassageOneDoyouknowwhatkindofpeo
Theword"pristine"inparagraph2isclosestinmeaningto______.
A、Atarestaurant.B、Atabusstation.C、Atatravelagency.D、Atalaundry.C男士说自己对对方导游的服务质量的投诉石沉大海,女士解释说员工可能是因为太忙而忘记回复了,就男士的投诉
最新回复
(
0
)