首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
admin
2017-04-21
71
问题
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
C. So why did McDonald’s wait so long to attack its domestic problem head-on.
D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
F. But by mid-1995, the value concept had evolved to straight discounting.
G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
H. Top honors instead went to Wendy’s.
【R1】
选项
答案
A
解析
早在上世纪80年代,Pizza Hut和Taco Bell已经开始在美国抢夺麦当劳的市场。接下来,用具体实例证明麦当劳在美国国内的市场份额正在下滑。备选答案中A句指出:“麦当劳在销售方面呈现明显的负增长。”答案自然选A。
转载请注明原文地址:https://kaotiyun.com/show/Lj9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Supposethereisakindergarteninyourhometownandyouareaskedtowriteacopyforit.Youhavetoprovideinformationonth
Readthefollowingstatement:Onlyunderofficiallawsoradministrativeregulationscanwedefendastableandreliableexa
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
Imagineaworldwithoutbrands.【R1】______Noraucousadvertising,nouglybillboards,andnoMcDonald’s.Yet,givenachanceand
Internationaltradeistheexchangeofgoodsandservicesproducedinonecountryforgoodsandservicesproducedinanothercou
McDonald’sdomestictroublesaren’texactlynew.Competitors,includingPizzHutandTacoBell,begannibblingatMcDonald’smar
McDonald’sdomestictroublesaren’texactlynew.Competitors,includingPizzHutandTacoBell,begannibblingatMcDonald’smar
随机试题
以下哪种抗体不属于ENA抗体
关于咖啡因的药理作用正确的叙述有
针灸治疗崩漏的基本处方是针灸治疗崩漏阴虚证的配穴是
小儿原发型肺结核出现类似百日咳样痉挛性咳嗽,是压迫了
从计算机网络组成的角度看,典型的计算机网络从逻辑功能上可以分为()。
依据《税务师管理暂行办法》的有关规定,对出具虚假涉税文书,但尚未造成委托人未缴、少缴税款的税务师和税务师事务所,下列处罚措施中,对其适用的有()。
××省人民政府办公厅文件省政府办公厅进一步加强关于农村五保供养服务机构建设管理的意见各市、县(市、区)人民政府、省各委办厅局、省各直属单位:为进一步加强农村五保供养服务机构管理,提高
聪明的姑娘一般都会更胖一些,因为最新的科学研究证明,女性是用脂肪组织来储存智商的,脂肪层越厚,智商就越高。如果以上为真,则以下哪项为真?()
A.0.1%B.0.5%C.1%D.2%E.3%用于消毒颌面颈部的碘酊浓度为()。
下列关于IEEE802.11系列标准的描述中,错误的是()。
最新回复
(
0
)