首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
admin
2010-01-22
53
问题
•Read the article below about public image.
•Choose the best word to fill each gap, from A, B, C or D.
•For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
•There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are.
A firm’s public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.
A firm’s public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.
(31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、establishes
B、plays
C、makes
D、obtains
答案
B
解析
英语中play a role in...是固定用语,意思是:在……中起作用。例如:Do you think intelligence plays an important role in the success of one’s career?你认为智力在一个人的成功中起重要的作用吗?也可以说;Do you think intelligence has a role to play in the success of one’s career?
转载请注明原文地址:https://kaotiyun.com/show/LpsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthefollowingarticleaboutacompany’sprogramandthequestionsontheoppositepage.•Foreachquestion15-20,markone
•Readthistexttakenfromanarticleabouthowtheaccountantsinfluencethedecisions.•Choosethebestsentencetofilleach
•Readthearticlebelowaboutthefunctionsofmoney.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQue
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesando
•Lookatthestatementsbelowandatthesummariesoffivebusinessbooksontheoppositepageaboutrecruitment.•Whichboo
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
随机试题
下列关于外汇风险管理的说法中,错误的是【】
糖异生过程中哪一种酶代替糖酵解中的己糖激酶催化相反的生化反应:_______。
群落内由于环境因子水平分布的差距,形成各种不同的小型的生物组合叫( )。
输精管分为哪几部分?临床常在何处进行输精管结扎?
与股票相比,债券通常规定有固定的利率。这是指债券的:()。
根据《环境影响评价技术导则—生态影响》,()评级的生态现状调查应给出采样地样方实测、遥感等方法测定的生物量、物种多样性等数据,给出主要生物物种名录、受保护的野生动植物物种等调查资料。
框架一剪力墙结构一般适用于不超过()m高的建筑。
根据《票据法》的规定,如果收款人或持票人将出票人禁止背书的汇票转让,在汇票不获承兑时,下列有关出票人票据责任的表述中,正确的是()。
实现和维护劳动者权益是社会主义制度的本质要求。劳动者获得权利、维护权益的基础是()。
空穴来风
最新回复
(
0
)