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  3. It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

admin2018-03-01  42
问题     It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6.8 billion yuan ($1.1 billion) this year and 9.6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app, abroad.
    WeChat started off as a messaging service, similar to America’s WhatsApp, but it has grown rapidly into much more. In recent months, Tencent has integrated online-payment functions into it. Customers can do their banking through it and a wealth-management service has just been launched. It is also promoting e-commerce: during a recent sale held exclusively on WeChat, Xiaomi, China’s hottest smartphone-maker, is said to have sold 150,000 of its latest model in under ten minutes.
    Most internet companies that make money do so by selling online ads, but Tencent makes most of its money selling customers virtual goods. About 85% of the money Tencent will make this year from the app will come from gaming. Tencent says that WeChat has 270m active users, including tens of millions overseas. Their number and enthusiasm matter a lot to marketers. At the moment, Tencent allows companies to send occasional, targeted messages to some users without charge. Mark Natkin of Marbridge, a consultancy, says that in future it might ask for a fee.
    The biggest unknown about WeChat is whether the app can become a global blockbuster like Twitter or Facebook. Mr. Natkin points out that the app will lose one of its most attractive features outside the country. WeChat usage exploded in part because it integrates a user’s address book from Tencent’s QQ, an old-fashioned instant-messaging service that has over 800m registered users, though few outside China.
    WeChat is already used in South-East Asia, Russia and India. The app is available in the Japanese and Korean languages, but strong local rivals already exist in those markets. America and Europe will be harder to crack. To succeed there, it must beat WhatsApp and other rivals.
From the last paragraph we can learn that ______.
选项 A、WeChat may be used universally in the whole Asia in the near future
B、Japanese and Korean are the main languages used by WeChat
C、it is challenging for WeChat to dominate the markets in India
D、it is totally impossible for WeChat to win European market
答案C
解析 选项A与最后一段第一句不相符，“used universally in the whole Asia”严重夸张了微信的使用范围。选项B“日语和韩语是微信的主要语言”是对最后一段第二句中“The app is available in the Japanese and Korean languages”的曲解。选项D中的“totally impossible”夸大了最后一段中“America and Europe will be harder to crack”的意思。选项C“微信要想占领印度市场很难”，符合最后一段的中心思想，最后一段讲到“strong local rivals already exist in those markets”，“those markets”本身包括了第一句中的印度市场。
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