2. 外语
  3. "The Internet is re-drawing the media landscape and will continue to do so for decades to come, but traditional media will not b

"The Internet is re-drawing the media landscape and will continue to do so for decades to come, but traditional media will not b

admin2011-02-28  61
问题    "The Internet is re-drawing the media landscape and will continue to do so for decades to come, but traditional media will not be left out of the picture", argue two journalism professors from University of Alabama, Tuscaloosa. Ed Mullins, chairman of the Journalism Department, and Jim Stovall, the founder of Dateline Alabama, the news website of the College of Communication and Information Sciences, agree that the future of the web is still a mystery, but in the near future, it will serve more as a helpmate to traditional media.
   "Nobody knows where the Web is taking us, but when it comes to journalism, old media will be dominant players in the new media game," Mullins believes. "Some rating services report that most Americans go to sites operated by old-line media when looking for news on the web."
   Just as national old media dominate the Web at that level, local old media run mostly by news papers and, to a lesser degree, by television stations dominate those markets. Is there a pattern here? Mullins and Stovall suggest that" At least in the first decade of the Web, newspaper companies dominate Web journalism ,because they specialize in news, and that gives them an advantage. Most readers browse through the websites for news and e-mail, a form of person-to-person news, especially in the form of chatting."
   The reason for newspapers’ dominance in web journalism, Stovall points out, is that they have the biggest investment in news. "The Birmingham News, for example ,with about 175 positions, has more journalists on its payroll than all of the state’s broadcast, cable, and Web-only entities combined."
What is the author’s attitude towards the future of traditional media?
选项 A、Negative.
B、Critical.
C、Concerned.
D、Optimistic.
答案D
解析 从全文对传统传媒优势的分析可看出，作者对传统传媒业的未来是比较看好的。
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